The client – one of the largest mixed-use hospitality group – was looking to acquire an established lifestyle resort and spa brand and engaged Horwath HTL Health & Wellness to perform a due diligence study and analyze the commercial value of the brand’s spa portfolio. As part of the assignment, Horwath HTL Health & Wellness was appointed to evaluate corporate branding and positioning, analyze the status quo of operating properties, assess the potential of pipeline projects, and review historical and forecasted financial performance of the property portfolio.
Horwath HTL Health & Wellness carried out a corporate brand analysis, reviewing the overall size of the business, competitive landscape, pipeline, and outlook to ensure brand alignment with its vision and market perception. As part of the property-level analysis, Horwath HTL Health & Wellness reviewed each operating facility and pipeline project in terms of their location, positioning, facilities, guest offering, key operating and profitability metrics, and commercial terms of management agreements, outlining possible challenges and growth potential. Additionally, Horwath HTL Health & Wellness made strategic recommendations on corporate restructuring of the brand’s sister company, taking into account its business model, key services, organizational structure, and profitability.
The due diligence study was completed in 2018 and the acquisition was executed in early 2019.
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