Report
Asia Pacific Chains & Hotels Report 2018
We are delighted to announce the latest version of our most popular publication, the Chains and Hotels Report. 11 key markets in Asia Pacific are highlighted, examining the relationship between branded hotels and their independent counterparts.
Who has the most successful brands? Who is growing the fastest? Which market has the least amount of hotels connected to a brand? Who has the most?
The Asia Pacific region has seen significant growth in its hospitality sector, with chain hotels playing a major role. This report offers a comprehensive analysis of the chain hotel market across key Asia Pacific countries, highlighting the dominance of international brands, market penetration rates, and the trends shaping the industry.
Key Findings
Market Overview:
- Chain hotels make up only 7.45% of the market in terms of the number of hotels but account for 34% of total rooms across the region. This indicates that chain hotels tend to be much larger than independent ones.
- The average size of a chain hotel is 164 rooms, compared to just 52 rooms for independent hotels.
Country-Specific Insights:
- Japan: Chains make up 5.3% of hotels but 33% of rooms, reflecting the high average size of chain hotels.
- Singapore: Chain hotels constitute 55% of the market, with 88% of the total room supply.
- Australia: Chain hotels account for 14% of properties and 53.1% of rooms, with Accor being the largest operator.
Domestic vs. International Brands:
- The region hosts 1,511 brands, with a roughly equal split between domestic (861) and international (650) brands. However, international brands dominate in terms of room numbers, suggesting they operate larger properties.
Top Markets:
- India: 34.4% of hotels are chain-affiliated, with Marriott and Taj Hotels leading the market.
- Indonesia: Domestic brands dominate, with Archipelago International and Santika Indonesia Hotels & Resorts as top players.
- Hong Kong: Chains represent 74% of the total room supply, with home-grown brands like Harbour Plaza and Regal Hotels leading.
- Malaysia: Despite a low international brand penetration, the market is recovering, with significant development underway. The Asia Pacific hotel market is characterized by the significant influence of chain hotels, particularly in terms of room supply. While domestic brands hold a strong presence, international chains are expanding rapidly, contributing to the growth and sophistication of the region’s hospitality landscape.
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