Artificial Intelligence in Hospitality – A New Era Beckons

By Prof. Dr. Christian Buer on April 24, 2024

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The hospitality industry, renowned for its rich tradition of personalized service and warm human interactions, stands on the precipice of a technological revolution that promises to redefine its very essence.

The advent of Artificial Intelligence (AI) within this sector is not merely an incremental change; it represents a seismic shift in operational paradigms and guest experiences. As we dive into this new era, a dual narrative emerges, juxtaposing the relentless march of technology against the timeless value of human touch.

Christian Buer 1

About the author

Prof. Dr. Christian Buer cbuer@horwathhtl.com