Project Scope

We were engaged to provide strategic advice for a lodging development adjacent to a prominent tourist attraction. The client aimed to enhance the visitor experience while generating a sustainable revenue stream and aligning with the attraction’s branding and operational goals.

The project commenced with a thorough analysis of the attraction’s visitor demographics, including profiles, preferences, and spending habits. Our team also examined regional accommodation trends, identifying gaps in the market and opportunities for differentiation. This research informed our understanding of how a lodging facility could best complement the existing attraction.

A key focus of our work was assessing the feasibility of various lodging concepts, ranging from boutique hotels to eco-friendly cabins. We evaluated each option against criteria such as target market fit, operational complexity, and potential profitability. This involved conducting site assessments, financial modelling, and competitive benchmarking to ensure recommendations were grounded in practical and economic considerations.

In addition to advising on design and positioning, we addressed operational aspects such as pricing strategies, staffing requirements, and marketing approaches. Our strategic guidance also included insights into integrating sustainable practices, ensuring the development aligned with the attraction’s commitment to environmental stewardship and cultural preservation.

The final deliverable comprised a comprehensive strategic plan, including phased development recommendations and actionable steps for implementation. Our advice empowered the client to make informed decisions that balanced visitor satisfaction, operational efficiency, and financial performance.

By providing tailored, data-driven insights, we contributed to the creation of a lodging concept that enhances the tourist attraction’s appeal while delivering long-term value for stakeholders.

Project Location

Bouctouche, New Brunswick, Canada