
Hospitality Experience
The Nai Harn Phuket
Horwath HTL was contracted on the repositioning study and valuation for the conversion of the Phuket Yacht Club.
Project Scope
Horwath HTL was engaged to conduct a repositioning study and valuation for the conversion of the iconic Phuket Yacht Club into what is now known as The Nai Harn Phuket. This project aimed to transform the property into a premier luxury resort while leveraging its exceptional location and historical significance.
The repositioning study began with a comprehensive analysis of the existing property, including its physical assets, market position, and operational performance. This evaluation provided insights into the strengths and limitations of the Phuket Yacht Club, serving as a foundation for identifying opportunities for its transformation.
Horwath HTL conducted a detailed market analysis to assess the competitive landscape and evolving trends in Phuket’s luxury hospitality sector. The study identified key demand drivers, such as the destination’s appeal to high-net-worth travelers and the growing popularity of experiential travel. Insights from this analysis informed recommendations for the resort’s repositioning strategy, emphasizing luxury, exclusivity, and a connection to Phuket’s natural beauty.
The valuation component of the engagement included an assessment of the property’s redevelopment potential, estimating costs, projected revenues, and long-term returns. Financial modeling was employed to evaluate the viability of different repositioning scenarios, ensuring alignment with market expectations and investor goals.
Recommendations for the conversion included upgrading facilities to meet international luxury standards, enhancing service offerings, and implementing a design concept that maximized the property’s beachfront location and panoramic views. These elements were designed to create a distinctive guest experience that would set The Nai Harn apart from its competitors.
The Nai Harn Phuket’s successful transformation has established it as one of the island’s premier luxury resorts, renowned for its elegance, personalized service, and stunning location. Horwath HTL’s strategic insights and analytical expertise played a crucial role in redefining the property’s market position and ensuring its long-term success in Phuket’s competitive hospitality market.
Project Location
Phuket, Thailand