Hospitality Experience
Detailed growth strategy for start-up hybrid glamping brand
Horwath HTL was approached to provide a detailed growth strategy for a start-up hybrid glamping and RV park brand. This engagement included a deep review of the key brand pillars, potential target markets and an achievable and effective growth approach.
Project Scope
Horwath HTL was engaged to develop a comprehensive growth strategy for a start-up hybrid glamping and RV park brand. The project aimed to position the brand as a leader in the rapidly growing outdoor hospitality sector, leveraging its unique hybrid concept to attract a broad range of travellers seeking immersive, yet comfortable, outdoor experiences.
The engagement began with a detailed review of the brand’s core pillars, including its mission, vision, and value proposition. We worked closely with the founders to articulate the brand’s key differentiators, such as its blend of luxury glamping accommodations and modern RV amenities, as well as its focus on sustainability, community engagement, and experiential travel.
To identify the most promising target markets, we conducted an in-depth analysis of industry trends, consumer behaviour, and geographic demand. This included segmenting potential customers into key groups such as young professionals, families, and eco-conscious travellers. We also evaluated site-specific factors like proximity to natural attractions, accessibility, and competitive offerings to prioritise target locations for expansion.
The growth strategy focused on three key areas:
1. Scalable Development Model. We outlined a phased expansion plan, starting with high-demand regions to establish the brand’s presence and market credibility. A mix of owned and franchised properties was proposed to balance capital investment and growth speed.
2. Revenue Optimisation: Strategies included diversified pricing models, targeted marketing campaigns, and ancillary revenue opportunities such as on-site activities, merchandise, and food and beverage offerings tailored to each location.
3. Operational Excellence: We provided guidelines for standardising operations while maintaining the unique character of each site, ensuring consistent quality and guest satisfaction across the portfolio.
Our deliverables included a roadmap with actionable steps, timelines, and performance metrics to guide the brand’s expansion. This engagement empowered the start-up with a clear, actionable strategy to grow sustainably and stand out in the competitive outdoor hospitality market.