Project Scope

Our team undertook a comprehensive hospitality consulting project for Cassia, a resort situated within a residential area, with the primary objective of creating and enhancing demand generation strategies. Leveraging our expertise in market analysis, brand positioning, and revenue management, we delivered a tailored solution that addressed the unique challenges of operating a resort in a predominantly residential setting.

The project began with an in-depth market assessment to understand consumer behavior, preferences, and the competitive landscape. We identified untapped customer segments, including local residents, domestic travelers, and niche groups such as corporate teams and wellness seekers. By examining the property’s existing assets and aligning them with target audience needs, we developed a clear value proposition that emphasized Cassia’s distinctive blend of resort luxury and residential convenience.

Our team designed a multi-channel marketing strategy to amplify brand visibility and drive bookings. This included digital campaigns across social media, search engines, and targeted advertisements, along with strategic partnerships with local businesses and influencers. We also proposed curated experiences, such as themed events and wellness retreats, to attract diverse clientele.

To sustain demand growth, we recommended dynamic pricing models and customer loyalty initiatives to enhance guest retention and revenue optimization. We equipped the resort’s team with actionable tools, including a robust CRM system and training in data-driven decision-making.

The outcome of our efforts positioned Cassia as a sought-after destination within its market, successfully integrating it into the local community while appealing to broader audiences.

Project Location

Shanghai, China