Hospitality Experience

Rebranding Feasibilty Analysis

Our team was approached to conduct a rebranding feasibility analysis for a hospitality client seeking to revitalise their brand identity in response to evolving market conditions. The client aimed to assess the potential impact of rebranding on their market position, customer engagement, and overall financial performance.


Project Scope

Our team was approached to conduct a rebranding feasibility analysis for a hospitality client seeking to revitalise their brand identity in response to evolving market conditions. The client aimed to assess the potential impact of rebranding on their market position, customer engagement, and overall financial performance.

The project began with a detailed evaluation of the existing brand, including its recognition, strengths, and perceived weaknesses. We conducted market research to understand customer perceptions, competitive positioning, and industry trends, ensuring that the analysis was grounded in both qualitative and quantitative data. This involved stakeholder interviews, customer surveys, and benchmarking the client’s brand against key competitors to identify gaps and opportunities.

Our team also examined the operational and financial implications of a potential rebrand. This included estimating costs associated with brand redesign, marketing, and implementation across the client’s assets and communication channels. We modelled various scenarios to project the return on investment, factoring in potential gains in market share, customer loyalty, and revenue growth.

Additionally, we assessed risks associated with rebranding, such as potential alienation of existing customers or disruptions to operations during the transition. These risks were analysed alongside strategies to mitigate them, ensuring that the client could proceed with confidence should they decide to rebrand.

The final deliverable was a comprehensive report outlining the feasibility of the rebranding initiative, supported by data-driven insights and strategic recommendations. By providing a clear roadmap and identifying the potential benefits and challenges, we enabled the client to make an informed decision on whether rebranding was the right step to achieve their long-term objectives.

Hospitality
Strategy and Planning
Assets

Project Location

London , United Kingdom