Puy du Fu SOE Hotel

Description of the Project

Located in Xuhui District, Shanghai and with a total development area of 280,000 square meters, the Project is a 370-room state-owned MICE hotel opened in 1998 and subsequently renovated in 2007 and 2012. As the Hotel’s adjacent exhibition centre will be transformed to the first Puy du Fou French Entertainment Center in China, the Hotel’s positioning and facilities need to adapt to its future demand segments accordingly.

Scope of Work

Horwath HTL was engaged by this self-managed Hotel’s owner and operator team to conduct a repositioning, rebranding and renovation study for the massive MICE Hotel. During the project timeframe, Horwath HTL reviewed the Hotel existing facilities in both front-of house, back-of-house and MEP areas. According to our observations from the site review and after conducting extensive hotel market research, Horwath HTL carried out detailed recommendations on the Hotel’s future positioning, facility programming, financial and investment projections of multiple development scenarios, as well as the recommendations on its adjacent commercial components. Based on Horwath HTL recommendations, the Project is expected to become a lifestyle destination hotel with strong demand-generating capabilities.