Hospitality Experience

President Complex

Horwath HTL was retained on a market study, repositioning recommendations and Valuations for the Presidential Complex hotels as part of their rebranding and investment being undertaken by the InterContinental Hotels Group.


Project Scope

Horwath HTL was engaged to provide a comprehensive market study, repositioning recommendations, and valuations for the Presidential Complex hotels as part of their rebranding and investment initiatives under the management of InterContinental Hotels Group (IHG). The objective was to align the properties with IHG’s global standards while maximizing their market potential and long-term profitability.

The market study focused on analyzing the existing performance and market position of the Presidential Complex hotels. This included a detailed assessment of key performance indicators such as occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR), benchmarked against competitive properties within the region. The analysis also explored broader market dynamics, including demand drivers, traveler preferences, and the competitive landscape.

Repositioning recommendations were formulated to address the opportunities and challenges identified in the market study. These included upgrading facilities to meet IHG’s luxury and premium brand standards, enhancing guest service protocols, and implementing targeted marketing strategies to attract both business and leisure travelers. Recommendations also emphasized creating unique selling propositions for each hotel within the complex, ensuring they offered distinctive experiences while maintaining synergy as part of the broader development.

The valuation component provided a detailed financial analysis of the Presidential Complex hotels, considering the cost of renovations, projected performance improvements, and long-term return on investment. These valuations served as critical inputs for investment planning and decision-making by IHG and the ownership group.

Horwath HTL’s expertise ensured that the repositioning and rebranding of the Presidential Complex hotels were informed by robust market insights and strategic planning. This engagement supported the successful alignment of the properties with IHG’s global portfolio while enhancing their appeal to both domestic and international markets, securing their position as leading hospitality offerings in their region.

Hospitality
Transaction Advisory
Assets

Project Location

Bangkok, Thailand


Thailand Office

Thailand office


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