Project scope

Horwath HTL was engaged to provide a pre-feasibility opinion for a proposed surf-themed resort in Dubai, UAE. This innovative concept aimed to combine a unique surfing experience with luxury hospitality, catering to a diverse mix of international tourists and residents in one of the world’s most dynamic travel destinations.

The engagement began with an in-depth analysis of the project concept, assessing its potential appeal and alignment with Dubai’s tourism market. Dubai’s reputation as a global leisure hub and its commitment to developing experiential attractions provided a favorable backdrop for a surf-themed resort. The analysis considered the growing interest in niche sports tourism, particularly surfing and water-based activities, among key source markets.

A location and site analysis was conducted to evaluate the suitability of the proposed development site. This included accessibility, proximity to major tourist attractions, and the ability to integrate the resort’s unique surfing elements with existing and planned infrastructure in Dubai.

The market study analyzed tourism trends, including the demographics and preferences of Dubai’s diverse visitor base, focusing on high-income travelers seeking luxury and experiential offerings. Competitive analysis was conducted to benchmark the proposed resort against existing and planned hospitality projects in Dubai, identifying a niche for the surf-themed concept.

Horwath HTL assessed the operational feasibility of integrating surfing facilities with luxury accommodation, wellness areas, and supporting amenities, ensuring the concept’s functional and financial viability. A preliminary financial evaluation provided projections for revenue streams, operational costs, and potential profitability, incorporating assumptions about market demand, pricing, and occupancy levels.

The pre-feasibility opinion concluded that the surf-themed resort had significant potential to capture a unique segment of Dubai’s tourism market. Recommendations were provided to refine the concept, optimize the facility mix, and align the project with market opportunities, ensuring a strong foundation for future development. This engagement underscored Horwath HTL’s ability to evaluate and guide innovative hospitality concepts in competitive markets.

Project Location

Dubai, UAE