
Hospitality Experience
Market and Feasibility Study for Le Meridien Saigon
Horwath HTL was engaged to provide a market study, development recommendations and financial feasibility analyses for a proposed hotel to be located on a riverside site in District 1, Ho Chi Minh City.
Project Scope
Our consultancy was engaged to provide comprehensive services for the development of Le Méridien Saigon, a five-star hotel situated along the Saigon River in Ho Chi Minh City’s District 1. The objective was to establish a premier destination that seamlessly blends contemporary luxury with the city’s rich cultural heritage.
We began with an in-depth market analysis to assess the competitive landscape and identify target demographics. This involved evaluating local and international tourism trends, competitor offerings, and potential market gaps. The insights gained informed the development of a unique value proposition for the hotel.
Collaborating closely with the client and architectural teams, we contributed to the design and layout of the hotel’s 344 guestrooms and suites, ensuring they offered panoramic views of the river or city skyline. Emphasis was placed on incorporating modern amenities and stylish ergonomic furnishings to enhance guest comfort.
Our team devised a comprehensive operational strategy encompassing service standards, staffing requirements, and training programmes. We focused on delivering exceptional guest experiences, with protocols established for personalised services and attention to detail.
In terms of amenities, we provided guidance on the development of the hotel’s dining venues, including the Michelin-starred restaurant AKUNA, which offers an authentic reflection of culinary artistry. We also advised on the creation of leisure facilities such as the outdoor infinity pool, fitness centre, and Explore Spa, aiming to enhance guest satisfaction and encourage longer stays.
To support the hotel’s market positioning, we formulated a targeted marketing and branding strategy. This included identifying key distribution channels, developing promotional campaigns, and establishing partnerships with local tour operators to offer curated experiences that showcase the vibrant culture of Ho Chi Minh City.
Throughout the project, we ensured that all developments adhered to sustainable practices and complied with local regulations. This approach not only minimised environmental impact but also resonated with the growing segment of eco-conscious travellers.
The successful completion of this project underscored our capability to deliver integrated consultancy services that align operational excellence with cultural authenticity, thereby enhancing the hotel’s appeal in a competitive market.
Project Location
Saigon, Vietnam