
Hospitality Experience
Repositioning for Le Meridien Angkor
Horwath HTL was engaged to provide comprehensive services for Le Méridien Angkor, a five-star hotel strategically located near the UNESCO World Heritage Site of Angkor Wat in Siem Reap, Cambodia.
The objective was to position the hotel as a premier destination for travellers seeking luxury accommodation with cultural immersion.
Project Scope
Our consultancy was engaged to provide comprehensive services for Le Méridien Angkor, a five-star hotel strategically located near the UNESCO World Heritage Site of Angkor Wat in Siem Reap, Cambodia. The objective was to position the hotel as a premier destination for travellers seeking luxury accommodation with cultural immersion.
We initiated the project with a thorough market analysis to understand the competitive landscape and identify target demographics. This involved assessing local and international tourism trends, evaluating competitors’ offerings, and determining potential market gaps. The insights gained informed the development of a unique value proposition for the hotel.
Collaborating closely with the client and architectural teams, we contributed to the design and layout of the hotel’s 213 guestrooms and suites, ensuring they reflected a harmonious blend of contemporary comfort and traditional Khmer aesthetics. Attention was given to incorporating local materials and art pieces to create an authentic Cambodian ambiance.
Our team also devised a comprehensive operational strategy, encompassing service standards, staffing requirements, and training programmes. Emphasis was placed on delivering exceptional guest experiences, with protocols established for personalised services and attention to detail.
In terms of amenities, we provided guidance on the development of the hotel’s dining venues, including the Angkor Royal Café and L’Angelo Italian restaurant, ensuring they catered to diverse culinary preferences while highlighting local flavours. We also advised on the creation of leisure facilities such as the outdoor pool, fitness centre, and the award-winning Le Méridien Angkor Spa, aiming to enhance guest satisfaction and encourage longer stays.
To support the hotel’s market positioning, we formulated a targeted marketing and branding strategy. This included identifying key distribution channels, developing promotional campaigns, and establishing partnerships with local tour operators to offer curated experiences that showcase the rich cultural heritage of Angkor.
Throughout the project, we ensured that all developments adhered to sustainable practices and complied with local regulations. This approach not only minimised environmental impact but also resonated with the growing segment of eco-conscious travellers.
The successful completion of this project underscored our capability to deliver integrated consultancy services that align operational excellence with cultural authenticity, thereby enhancing the hotel’s appeal in a competitive market.
Project Location
Siem Reap, Cambodia