Project Scope

Our consultancy was engaged to provide comprehensive services for the development of Laguna Lăng Cô, a 280-hectare integrated resort community located near Lăng Cô Bay in central Vietnam. The objective was to establish a premier destination that harmoniously blends luxury accommodations with the region’s natural beauty and cultural heritage.

We began with an in-depth market analysis to assess the competitive landscape and identify target demographics. This involved evaluating local and international tourism trends, competitor offerings, and potential market gaps. The insights gained informed the development of a unique value proposition for the resort.

Collaborating closely with the client and architectural teams, we contributed to the design and layout of the resort’s various components, including the Banyan Tree and Angsana branded hotels and spas, private villas and residences, and an 18-hole championship golf course designed by Sir Nick Faldo. Emphasis was placed on incorporating modern amenities and stylish ergonomic furnishings to enhance guest comfort while reflecting Vietnamese traditions.

Our team devised a comprehensive operational strategy encompassing service standards, staffing requirements, and training programmes. We focused on delivering exceptional guest experiences, with protocols established for personalised services and attention to detail.

In terms of amenities, we provided guidance on the development of the resort’s dining venues, ensuring they catered to diverse culinary preferences while highlighting local flavours. We also advised on the creation of leisure facilities such as the golf course, spas, and recreational activities, aiming to enhance guest satisfaction and encourage longer stays.

To support the resort’s market positioning, we formulated a targeted marketing and branding strategy. This included identifying key distribution channels, developing promotional campaigns, and establishing partnerships with local tour operators to offer curated experiences that showcase the region’s unique attractions.

Throughout the project, we ensured that all developments adhered to sustainable practices and complied with local regulations. This approach not only minimised environmental impact but also resonated with the growing segment of eco-conscious travellers. Notably, Laguna Lăng Cô has been recognised for its commitment to sustainability, retaining its EarthCheck “Gold Certification” for 2024.

The successful completion of this project underscored our capability to deliver integrated consultancy services that align operational excellence with cultural authenticity, thereby enhancing the resort’s appeal in a competitive market.

Project Location

Hanoi, Vietnam