Tourism Experience

Feasibility Study for Hyatt Regency Da Nang

Horwath HTL was engaged by Indochina Capital Corporation to perform a market feasibility study for a new resort development located along China Beach.

The study provides detailed analyses of the economic and hotel market dynamics, analysis of the subject site in its current and future environment, hotel positioning and facilities recommendations, projections for the hotel’s performance levels and operational cash flow and the potential return on investment.


Project Scope

Our consultancy was engaged to provide comprehensive services for the development of the Hyatt Regency Da Nang Resort and Spa, a five-star property located on Vietnam’s central coast. The objective was to establish a premier destination that seamlessly blends contemporary luxury with the region’s rich cultural heritage and natural beauty.

We began with an in-depth market analysis to assess the competitive landscape and identify target demographics. This involved evaluating local and international tourism trends, competitor offerings, and potential market gaps. The insights gained informed the development of a unique value proposition for the resort.

Collaborating closely with the client and architectural teams, we contributed to the design and layout of the resort’s 200 guestrooms, 182 residences, and 27 private ocean villas, each featuring modern design elements with oversized balconies and floor-to-ceiling windows. Emphasis was placed on incorporating Vietnamese-style architectural elements to create an authentic ambiance.

Our team devised a comprehensive operational strategy encompassing service standards, staffing requirements, and training programmes. We focused on delivering exceptional guest experiences, with protocols established for personalised services and attention to detail.

In terms of amenities, we provided guidance on the development of the resort’s dining venues, including the signature Beach House restaurant, which offers authentic Vietnamese seafood and Western grills with uninterrupted views of the sea. We also advised on the creation of leisure facilities such as the outdoor swimming pools, fitness centre, and the VIE Spa, aiming to enhance guest satisfaction and encourage longer stays.

To support the resort’s market positioning, we formulated a targeted marketing and branding strategy. This included identifying key distribution channels, developing promotional campaigns, and establishing partnerships with local tour operators to offer curated experiences that showcase the region’s unique attractions, such as the nearby Marble Mountains and the UNESCO World Heritage Site of Hoi An.

Throughout the project, we ensured that all developments adhered to sustainable practices and complied with local regulations. This approach not only minimised environmental impact but also resonated with the growing segment of eco-conscious travellers.

The successful completion of this project underscored our capability to deliver integrated consultancy services that align operational excellence with cultural authenticity, thereby enhancing the resort’s appeal in a competitive market.

Tourism
Strategy and Planning
Assets

Project Location

Da Nang, Vietnam


Singapore Office

Singapore office


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