Operational Support
Competitive Set Analysis & Strategic Support
Horwath HTL was engaged by the owner of a 5-star hotel development to provide expert guidance on competitive set selection and its financial implications.
Project Scope
The engagement involved analysing market dynamics, pricing strategies, and hotel characteristics to propose primary and secondary competitive sets that balanced the differing priorities of Owner and internationally branded operator. The project aimed to ensure effective benchmarking for key performance metrics, such as Average Daily Rate (ADR) and Revenue per Available Room (RevPAR), while supporting the owner’s strategic objectives.
Outcomes & Benefits to the Client
The analysis enabled the hotel owner to strengthen their position in discussions with the operator by presenting data-driven recommendations that aligned with their vision for maximising revenue performance. By refining the competitive set composition, Horwath HTL provided actionable insights that clarified how specific inclusions or exclusions could impact financial outcomes. This empowered the owner to advocate for benchmarking against higher-performing hotels, fostering a mindset focused on driving RevPAR growth. Additionally, tailored tools were provided to support ongoing strategic decision-making, ensuring both immediate and long-term benefits for the property’s market positioning.
Contact for Project
Project Location
Auckland, New Zealand
