Project Scope

Our office was engaged by to conduct an asset profile and performance analysis as part of a brand benchmarking research initiative. The primary objective was to evaluate the performance of their hotel assets relative to industry benchmarks and identify areas for improvement to enhance competitiveness and profitability.

We began by compiling detailed profiles of the client’s hotel assets, including property characteristics, service offerings, brand affiliations, and market positioning. Historical financial data were collected for each property, encompassing key performance indicators (KPIs) such as occupancy rates, average daily rates (ADR), revenue per available room (RevPAR), gross operating profit (GOP), and customer satisfaction metrics.

Our team conducted a comprehensive benchmarking exercise, comparing the client’s assets against industry standards and peer group averages within the same market segments and geographic locations. We utilized data from reputable industry sources and competitive sets to ensure accurate and relevant comparisons.

The analysis identified performance gaps and areas where the client’s assets were overperforming or underperforming relative to benchmarks. Factors contributing to these variances were examined, including market conditions, operational efficiencies, pricing strategies, marketing effectiveness, and service quality.

We provided strategic recommendations to address identified shortcomings and capitalize on strengths. These included suggestions for revenue management optimization, cost control measures, service enhancements, staff training programs, and marketing initiatives. Opportunities for repositioning certain assets or rebranding to align better with market demand were also explored.

The final report equipped the client with actionable insights and data-driven strategies to improve asset performance. Our analysis enabled the client to make informed decisions on portfolio management, operational improvements, and strategic investments to enhance overall competitiveness and profitability.

Project Location

Thailand, Malaysia, Indonesia & Vietnam