Ultra-Luxury Boutique Hotel Feasibility Study

Project Scope

Horwath HTL’s offices in Oman and Spain collaborated on a comprehensive Feasibility Study for an ultra-luxury boutique hotel project in Al-Ula, Saudi Arabia, a region known for its rich heritage, stunning landscapes, and cultural significance. The project aimed to position Al-Ula as a premier destination for high-end travelers seeking unique, immersive experiences in an exclusive and extraordinary environment.

Our study began with an in-depth market analysis, focusing on the luxury hospitality sector in Saudi Arabia and globally, to identify the target audience and gauge demand for an ultra-luxury offering in this iconic destination. We assessed the region’s unique selling points, such as its historical landmarks, natural beauty, and the growing appeal of Saudi Arabia’s Vision 2030, which promotes tourism as a key economic driver.

Key elements of the study included a thorough evaluation of potential guest profiles, pricing strategies, and market positioning. We also analyzed Al-Ula’s tourism infrastructure, accessibility, and the competition from other luxury destinations in the Middle East. Furthermore, we projected the financial viability of the project by forecasting operating performance indicators such as average daily rate (ADR), occupancy, and revenue per available room (RevPAR).

In addition to the financial and market analysis, we provided strategic recommendations for the design and concept of the hotel, ensuring it aligned with the ultra-luxury market’s expectations of exclusivity, privacy, and bespoke experiences. The result was a robust feasibility report, offering the client a clear roadmap for successfully entering and thriving in this high-end segment in Al-Ula.

Lokalizacja projektu

Al-Ula, Saudi Arabia