Linda Li
Senior Director, Beijing, China
Linda is the head of the Investment & Strategy Advisory practice in Greater China for Horwath. She has led teams to complete over 500 projects across greater China, spanning the full life cycle from development, pre-opening, asset management and exit strategy. Linda was frequently invited as a guest speaker for industry associations, international and domestic hotel management companies, and major asset companies to share insights, trends and outlooks on the China hotel market.
Bio
Linda has over 22 years of hotel, tourism and leisure specialty experience. Linda's areas of specialization and experience include the following:
● corporate strategic study,
● tourism destination development strategy,
● cluster hotels strategic planning,
● hotel brand development strategy,
● hotel market and financial feasibility studies,
● hotel renovation strategic research,
● hotel valuation and REITS research,
● hotel asset management, and
● hotel brand selection and hotel management contract negotiation, etc.
Experience
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