李玥

主任, Beijing, 中国

Linda 是 Horwath 大中华区投资与战略咨询业务的负责人。她带领团队在大中华区完成了 500 多个项目,涵盖了从开发、开业前、资产管理到退出战略的整个生命周期。琳达经常受邀担任行业协会、国际和国内酒店管理公司以及大型资产公司的演讲嘉宾,分享对中国酒店市场的见解、趋势和展望。


生物

琳达拥有 22 年以上的酒店、旅游和休闲专业经验。 琳达的专业领域和经验包括以下方面:

企业战略研究、

旅游目的地发展战略、

集群酒店战略规划、

酒店品牌发展战略、

酒店市场和财务可行性研究、

酒店翻新战略研究、

酒店估值和 REITS 研究、

酒店资产管理,以及

酒店品牌选择和酒店管理合同谈判等。

专家观点

前沿分析

报告

Brand Changes in the 2025 China Hotel Market

China’s hotel market is entering a consolidation phase, with 1,900+ midscale-and-above hotels rebranded or de-branded in 2025 as competition shifts from new openings to performance, retention, and brand-property fit.

报告

2025 China Hotel Industry

The 2025 China Hotel Industry Investment and Asset Management White Paper examines how China’s hotel sector is transitioning from expansion-led growth to a new phase focused on existing-asset optimization, professional operations, and long-term value creation. Drawing on extensive industry data and feedback from leading institutional investors and hotel asset owners, the report provides an in-depth analysis of hotel development, asset management, renovation, digital transformation, transactions, and exit strategies. It highlights the growing importance of refined operations, efficient space utilization, flexible management models, and data-driven decision-making in improving hotel profitability and asset performance. The report also explores changing investor preferences, the rise of franchising, increasing demand for hotel renovations, and the evolving role of financial exit channels such as asset sales and REIT-related structures. It offers practical insights for investors, owners, operators, and industry professionals seeking to navigate China’s changing hospitality investment landscape.

报告

2026Q3-MSI·Hotel Market Sentiment Report

The national Hotel Market Sentiment Survey aims to provide judgments and predictions on the future insight for Chinese professional hoteliers. This survey is the 45th industry survey conducted by Horwath HTL on the Chinese hotel market, focusing on expectations for performance in Q3 of 2026 in terms of occupancy rate, average daily rate, and total revenue. We compared and analyzed the historical sentiment indices to effectively present the market‘s performance expectations for the hotel industry in different regions of China. In the performance expectations section of the survey, the sentiment index presented reflects the market‘s expectations for overall performance. The index ranges from -150 to +150, where “-150” indicates a very pessimistic performance expectation of the market, “0” indicates a neutral outlook, and “+150” indicates a very optimistic market performance expectation.

报告

2026Q2-MSI·Hotel Market Sentiment Report

The national Hotel Market Sentiment Survey aims to provide judgments and predictions on the future insight for Chinese professional hoteliers. This survey is the 44th industry survey conducted by Horwath HTL on the Chinese hotel market, focusing on expectations for performance in Q2 of 2026 in terms of occupancy rate, average daily rate, and total revenue. We compared and analyzed the historical sentiment indices to effectively present the market‘s performance expectations for the hotel industry in different regions of China. In the performance expectations section of the survey, the sentiment index presented reflects the market‘s expectations for overall performance. The index ranges from -150 to +150, where “-150” indicates a very pessimistic performance expectation of the market, “0” indicates a neutral outlook, and “+150” indicates a very optimistic market performance expectation.

报告

2026Q1-MSl·Hotel Market Sentiment Report

As an important part of the Horwath Global Hotel Market Sentiment Survey, the national Hotel Market Sentiment Survey aims to provide judgments and predictions on the future insight for Chinese professional hoteliers. This survey is the 43th industry survey conducted by Horwath HTL on the Chinese hotel market, focusing on expectations for performance in Q1 of 2026 in terms of occupancy rate, average daily rate, and total revenue. We compared and analyzed the historical sentiment indices to effectively present the market‘s performance expectations for the hotel industry in different regions of China. In the performance expectations section of the survey, the sentiment index presented reflects the market‘s expectations for overall performance. The index ranges from -150 to +150, where “-150” indicates a very pessimistic performance expectation of the market, “0” indicates a neutral outlook, and “+150” indicates a very optimistic market performance expectation.

报告

2022 年亚太地区酒店可持续发展趋势

Greenview 和 Horwath HTL 欣然发布《2022 年亚太地区可持续发展态势》年度报 告,这已是该报告连续第七年发布。本报告介绍了 2022 年 Horwath HTL 亚太地区酒店业调查的结果。 今年的报告共有 15 个国家的 2,586 家酒店参与,提供了他们在可持续发展实践方面的信息以及 2021 日历年的公用事业数据。这些数据与 2019 年的基线数据进行了比较,以深入了解大流行前后各国和各服务类型在能源和水消耗以及成本方面的平均变化。此外,还对酒店采取的可持续发展做法进行了分析,以了解国家层面的实施情况。在全球范围内不断传播意识和推广解决方案,将推动该地区的进一步发展。我们很荣幸能够支持业界为制定可持续发展的最佳实践基准所做的努力,本报告的结果将为酒店经营者了解其酒店的可持续发展状况提供公开的全行业倡议:康奈尔酒店可持续发展基准研究、绿色住宿趋势报告和 Greenview 酒店足迹工具。我们衷心感谢 Horwath HTL 年度酒店业调查荣誉顾问委员会以及支持调查的国家酒店协会的参与和大力支持。

Robert Hecker
Robert Hecker
Advisor, Singapore