Atlanta’s hotel market continues growing, keeping up with the national trend. While there is 1.9% room supply growth in the US market, the 11.0% growth in demand has greatly boosted the occupancy and ADR on a national basis, with annual growth rates of 8.9% and 19.1%, respectively. The positive trend also arrived in Atlanta, which showed an 8.4% growth in occupancy and 18.0% growth in ADR, only slightly behind the national data for the year 2022. Transients serve as the major revenue stream, while better revenue management could drive up performance. For the Atlanta market, transient customers have made up 60.5% of the demand in the market. The ADR for transient customers is $196.93, which serves as a major source of revenue for hotels. Group customers take up 32.7% of demand at $185.42. The rest of the demand is contributed by contract customers, who pay at a discount of $97.70.

In recent years, the concept of “traveling with intention” has gained momentum, reflecting a shift in traveller expectations and behaviours towards more meaningful and impactful experiences.

This is just one of the 110 markets that we cover in our MarketCompass Lodging Reports, the most comprehensive overview in the industry. This report analyzes the Colorado Springs lodging market for 3Q 2024. The local economy, driven by healthcare, tech, and defense sectors, shows moderate performance, ranking 61st nationally. Hotel performance varies by class; Luxury and Upper Upscale show strengths in demand, while Upscale and Upper Midscale face challenges. Tourism is a critical sector, and the housing market presents affordability concerns.

This is just one of the 110 markets that we cover in our MarketCompass Lodging Reports, the most comprehensive overview in the industry. This report analyzes New York City’s lodging market for 3Q 2024, covering luxury to economy classes. The city’s hotel market is top-tier, despite challenges like high living costs.