Our Offices
Welcome to Ireland
Horwath HTL is Ireland's leading consultancy practice serving the hospitality, tourism and leisure industry. We have an unmatched depth of knowledge of the sector. We regularly assist in the sale, acquisition and development of hotel, tourism and leisure businesses – acting for owners, developers, financial institutions and industry stakeholders.
Since 1995 Crowe Ireland and Horwath HTL have produced the Ireland Annual Hotel Industry Survey, which serves as a benchmarking tool for the sector and provides analysis by region, classification and hotel size.
With over 80 years’ experience in the Irish hospitality industry, our team is uniquely qualified to add value to your project.
Regional Contact
Dublin
40 Mespil Road,
Dublin 4, D04 C2N4,
Ireland
Years market experience
Experts in-market
Completed projects
Leadership
Capabilities
Creative solutions for a complicated world.
Strategy and Planning
It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.
Growth, Sales and Marketing
Do more with what you have. Get your focus and resources to the right place.
Operational Support
What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.
Transaction Advisory
When there is a deal to be done, you may only have one chance. Let's get it right.
Ireland projects
We help ambitious clients achieve extraordinary outcomes.
Commercial Due Diligence for Hotel Group Acquisition
Northern Ireland
Feasibility Study and Financing for Full Service Hotel
Dublin, Ireland
Feasibility Study and Financing for Hybrid Hostel
Dublin, Ireland
Feasibility Study for Proposed Large Conference Hotels
Dublin and Limerick, Ireland
Ireland and United Kingdom Market Entry Strategy
United Kingdom, Ireland
Ireland Tourism Planning and Investment Strategy
Ireland
Market Analysis to Support Buyer Due Diligence
Northern Ireland, United Kingdom
Select Service Hotel Feasibility Study
Dublin, Ireland
Local Insights
Cutting-edge analysis.
Ireland Annual Hotel Industry Survey
Crowe Ireland is delighted to publish the 28th edition of the Ireland Annual Hotel Industry Survey. This year’s survey captures a full year trading for hotels unlike any of the three prior years which were impacted by the Covid-19 pandemic. The results continue to illustrate the remarkable recovery in the marketplace post-pandemic and while the impact of high cost inflation and the war in Ukraine have moderated, these are more than made up for by increased costs of doing business, especially payroll. The survey also collates hotelier sentiment on key matters which impacted their businesses during the year and their outlook on the strength of the recovery on revenues, costs and profit levels.
Ireland Annual Hotel Industry Survey 2022
Crowe/Horwath HTL Ireland recently released the 26th Annual Hotel Industry Survey – a survey of the Pandemic Era, 2020 and 2021. Across 2020 and 2021, the hotel sector in Ireland recorded a massive loss in revenue due to the Government restrictions imposed to curb the spread of COVID-19, including periods of business closure, travel restrictions and social distancing as well as the reduction in worldwide travel. Revenue fell by 65% in 2020 and 49% in 2021 against 2019 levels. The extremely low occupancy levels of 29.6% in 2020 and 39.5% in 2021, compared to 73.8% in 2019, further confirm the unprecedented impact that the pandemic had on business levels in comparison to a normal year of trading. The cumulative impact of supports from the Government was to convert the sector from loss-making to profitable at EBITDAR level. These supports included a reduction in VAT to 9%, payroll support schemes (TWSS and EWSS), the COVID Response Support Scheme (CRSS) and other grants and cost waivers. However, the levels of EBITDAR profits for 2020 and 2021 were still down 82% and 42% respectively on 2019 levels.compared to 2019, reflecting the unprecedented challenges faced by the industry.
Ireland: Hotel Market Trends & Analysis
The Irish hotel sector has faced significant challenges due to the COVID-19 pandemic, but with restrictions beginning to lift in June 2021, there is optimism for a robust recovery to pre-pandemic performance levels. In 2019, despite a VAT increase impacting revenues, Ireland’s hotel market was financially strong. Dublin remained a prime location for hotel development, maintaining high occupancy levels and adding new bedrooms.
Market Report: Ireland
The tourism industry in Ireland is valued at over €9bn supporting one in ten jobs in the country. The sector has seen significant growth over the last decade, with international visitor numbers alone increasing by over 30% (from the previous peak in 2007) to over 10 million visitors in 2018. Ireland is a leading tourist destination, enriched with history and culture and with continued improvements in infrastructure and access, the outlook for the hospitality sector remains positive. This report, written by Naoise Cosgrove of Horwath HTL Ireland, provides an insight into Ireland’s dynamic tourism and hospitality market.