Our Offices
Welcome to Brazil
Horwath HTL Brazil has a high-quality team with experience in key areas of the Hospitality, Tourism and Leisure sectors. Core services include new project conceptualization, market studies, comprehensive feasibility studies, valuations, marketing plans, business plans and specialized consultancy. We focus on all formats of hospitality, residential projects, commercial areas and the public sector.
Regional Contact
São Paulo
Av. das Nações Unidas 14.261,
Edif. WTorre Morumbi Ala B 25º Floor
São Paulo, SP 04794-000, Brazil
Brasília
SHTN Trecho 1 2 Bloco H Parte 2 – Asa Norte,
Brasília – DF, 70800-210, Brasil
Years Market Experience
Experts across the Region
Completed Projects
Capabilities
Creative solutions for a complicated world.
Strategy and Planning
It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.
Growth, Sales and Marketing
Do more with what you have. Get your focus and resources to the right place.
Operational Support
What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.
Valuation and Transaction Advisory
When there is a deal to be done, you may only have one chance. Let's get it right.
Brazil projects
We help ambitious clients achieve extraordinary outcomes.
Conceptual Design of a Hotel in the Edifício 9 de Julho
São Paulo, Brazil
Conceptual Design of a Hotel in Torres Sigma
São Paulo, Brazil
Conceptualization of a Mixed-Use Hotel in Torres Sigma
São Paulo, Brazil
Feasibility Study for Converting Pestana Salvador Hotel into a Hard Rock Hotel
Bahia, Brazil
Local insights
Cutting-edge analysis.
Sustainability top trends shaping 2025
Sustainability is no longer a niche choice, it’s a strategic imperative woven into the fabric of business, policy, and consumer expectations. Investors are demanding transparency, regulators are setting stricter disclosure requirements, and customers are increasingly choosing brands that align with their values. The conversation has shifted from “why” sustainability matters to “how” it is embedded across operations, governance, and long-term strategy. At the same time, technological innovation, regulatory convergence, and growing climate risks are accelerating the urgency for action.
How the hospitality sector is confronting plastic
The hospitality industry is no stranger to environmental scrutiny, but in 2025, the spotlight has turned sharply onto plastics. With consumer expectations and government regulations mounting, hotels are accelerating action, not just for sustainability, but for competitiveness.
Historic city centres: preserving urban memory & authenticity
Not every city is a tourist destination, but those that safeguard their environmental heritage and promote community well-being have the potential to turn their history and culture into meaningful experiences for both residents and visitors. Historic city centres are a living expression of this process, embodying the identity and evolution of a place over time.
The emergence and growth of serviced apartments in Brazil
The Brazilian hotel and real estate market is experiencing significant changes driven by the emergence of new startups and the evolving lifestyle preferences of new generations. This has led to the development of innovative short- and long-term rental platforms and specific real estate products. The growth of serviced apartments is a notable trend, offering a different proposition for both investors and residents, supported significantly by startups known as proptechs.
Brazil Fractional Market
The Brazilian fractional ownership market has experienced significant growth and transformation over the past decade, reshaping the country’s tourism and real estate sectors. This report delves into the history, structure, and current trends of the fractional ownership system in Brazil, highlighting its impact on the hospitality industry.