The MarketCompass Lodging Report for 1Q 2025 analyzes the Washington State area lodging market, including Spokane’s economy and its influence on the region. It assesses various hotel classes (Luxury to Economy) using key metrics like occupancy, ADR, and RevPAR, providing performance rankings and trends. The report examines factors like brand representation, investment rates, air passenger traffic, and CRE performance. Spokane’s economic drivers, such as healthcare and logistics, are highlighted, alongside challenges like declining university enrollments. The report offers insights into market strengths, weaknesses, and future outlook, aiding investors in navigating the hospitality landscape. Click here to view a shortened preview of the report.

The MarketCompass Lodging Report for Tulsa, OK in 1Q 2025 highlights a diverse economy driven by manufacturing, energy, and healthcare, with a growing labor market outpacing state and national averages. The manufacturing sector, bolstered by aerospace and defense, is expected to drive business travel and hotel occupancy. However, a slower energy sector recovery and potential population decline pose challenges. Tulsa’s lodging market ranks in the 30th percentile nationally, indicating underperformance, with varied investment risk across hotel classes. The report analyzes key metrics like occupancy, ADR, and RevPAR, providing insights into different hotel classes’ performance. Click here to view a shortened preview of the report.

The MarketCompass Lodging Report for Tucson, AZ, 1Q 2025 analyzes the city’s diverse economy and lodging market performance. Tucson showcases robust job growth, driven significantly by the University of Arizona’s expansion. The leisure and hospitality sector faces a tightening labor market. The report ranks Tucson in the 54th percentile nationally. It details key metrics like occupancy, ADR, and RevPAR across different hotel classes, highlighting strengths and challenges for each. It further examines brand representation, investment rates, air passenger throughput, published rates, and general CRE performance. The report concludes with a forward-looking perspective on Tucson’s economic drivers, including aerospace manufacturing and housing activity. Click here to view a shortened preview of the report.

The MarketCompass Lodging Report for Tampa, FL in 1Q 2025 highlights the region’s resilient economy, driven by tourism and healthcare, despite facing challenges like high interest rates. The report analyzes key metrics, brand representation, investment rates, air passenger throughput, and CRE performance. It provides detailed insights into various hotel classes, including luxury, upper upscale, and economy, ranking their performance and identifying strengths and challenges. The report also examines occupancy, guest-paid ADR, and RevPAR trends from 1990 to March 2025, offering a comprehensive overview for stakeholders navigating the evolving market dynamics. Click here to view a shortened preview of the report.

The MarketCompass Lodging Report for Syracuse, NY in 1Q 2025 analyzes the city’s hotel market, considering the local economy, key performance indicators, and various hotel classes. Syracuse’s economy is evolving, with healthcare and professional services growing, while manufacturing is bolstered by defense spending and potential semiconductor investment. The report ranks Syracuse’s lodging market as “Under-Performing” compared to other US hotel markets. It dives into specific classes—Luxury to Economy—assessing strengths, challenges, and notable rankings. Occupancy, ADR, and RevPAR trends are tracked from 1990 through March 2025, providing insight into the hotel market’s performance and potential investment opportunities. Click here to view a shortened preview of the report.

The MarketCompass Lodging Report for 1Q 2025 focuses on the South Carolina State Area lodging market, examining performance across various classes from Luxury to Economy. Greenville’s economy, driven by healthcare and manufacturing, faces low-wage job challenges, potentially impacting future investment. The region ranks moderately among the top US hotel markets. The report analyzes occupancy, ADR, and RevPAR trends from 1990 through March 2025. It details strengths and challenges for each hotel class, including notable rankings in COVID recovery, demand change, and transaction pricing, offering insights for investors amid shifting market dynamics. Click here to view a shortened preview of the report.

The MarketCompass Lodging Report for Seattle, WA in 1Q 2025 analyzes the area’s hotel market. Despite a diverse economy, a struggling tech sector is expected to dampen hotel demand through 2025, impacting investment strategies. The Seattle market is ranked in the 86th percentile nationally, indicating stable growth potential. The report breaks down performance by hotel class, including luxury, upper upscale, upscale, upper midscale, midscale, and economy. It also covers brand representation, investment rates, air passenger throughput, published rates, and general commercial real estate performance. The report includes data tables on occupancy, ADR, and RevPAR. Click here to view a shortened preview of the report.

The MarketCompass Lodging Report for Savannah, GA in 1Q 2025 indicates a moderate market performance. Savannah’s economy is rebounding, driven by government payrolls and a strong transportation/warehousing sector due to the Port of Savannah. However, the leisure/hospitality sectors face challenges. Tourism is vital, with anticipated new luxury hotel developments. Labor shortages pose a threat, requiring effective management by hotel operators to maintain service quality. The report analyzes key metrics, brand representation, investment rates/risks, air passenger throughput, CRE performance, and provides a forecast. It also ranks hotel classes and largest hotels. Click here to view a shortened preview of the report.

Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: 2024 APAC Resort Markets Summary

Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: 2024 ASEAN Key Markets 2024 Summary

Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: 2Serviced Apartment Annual Study 2024 Summary

Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: Australia Annual Study 2024 Summary