This report analyzes the Washington, D.C. lodging market for 4Q 2024, covering various hotel classes, from luxury to economy. The region is a top-tier market, driven by government activities and a highly educated workforce. While the economy benefits from diverse industries and strong hospitality demand, it faces risks due to reliance on government jobs and a costly housing market. The report includes key metrics like occupancy, ADR, and RevPAR, along with investment rates, brand representation, and air passenger traffic. It also provides performance rankings, and notable strengths and challenges for each hotel class. Click here to view a shortened preview of the report.

This report analyzes the Washington State lodging market for 4Q 2024, focusing on the Spokane-Spokane Valley area’s economic drivers like healthcare and logistics. The market ranks in the 57th percentile nationally, categorized as “moderate.” The report provides performance metrics by hotel class (Luxury to Economy) including occupancy, ADR, and RevPAR, with trends from 1990 through December 2024. It highlights the largest hotels by class, brand representation, and investment rates. The report also examines air passenger throughput and published rates. Spokane’s economy faces some headwinds, such as declining university enrollments, and a softening housing market, but economic growth overall is expected to support the lodging sector. Click here to view a shortened preview of the report.

This report analyzes Tulsa’s lodging market in 4Q 2024, highlighting its diverse economy with strengths in manufacturing and aerospace, though facing challenges from the energy sector and moderating population growth. The Tulsa market is ranked as “risky” overall, with performance varying across hotel classes. The report details occupancy, ADR, and RevPAR trends from 1990-2024, and includes key metrics for different hotel segments. Investment rates and risks are assessed, and the report includes data on air passenger throughput, published rates, and brand representation. The outlook suggests opportunities for strategic investment within the hospitality sector despite current challenges. Click here to view a shortened preview of the report.

This report analyzes Tucson, Arizona’s lodging market for 4Q 2024. Tucson’s economy is supported by job growth and the University of Arizona, but the hospitality sector faces labor challenges. The market ranks moderately among top US hotel markets. Performance varies across hotel classes, with Luxury and Upper Upscale segments showing strength in recovery. The Upscale, Upper Midscale, Midscale and Economy classes face challenges. The report details occupancy, ADR, and RevPAR trends, along with brand representation and investment risk by class, and airline passenger data. The defense sector and housing market also influence hospitality demand. Click here to view a shortened preview of the report.

Tampa’s lodging market is a top-tier performer, ranking in the 95th percentile nationally. The economy is bolstered by tourism and healthcare, despite challenges from high interest rates impacting job growth and housing affordability. The region’s diverse sectors and strong in-migration support hospitality demand. Tampa’s hotel market is segmented into six classes, each with varying performance and investment rates. Occupancy, ADR, and RevPAR trends are tracked, along with brand representation. The report highlights supply challenges and provides detailed analysis of each hotel class, including their strengths and weaknesses. The data spans from 1990 to December 2024. Click here to view a shortened preview of the report.

Syracuse, NY’s lodging market is analyzed in this report, covering the fourth quarter of 2024. The local economy shows job growth in healthcare and professional services, while facing demographic challenges. Manufacturing is poised for revitalization, particularly with increased defense spending and a major semiconductor investment. The lodging market is ranked as “Under-Performing” overall. Performance varies across hotel classes, with luxury showing strengths in rate changes, and upscale leading in occupancy. Detailed metrics for occupancy, average daily rate, and revenue per available room are provided for each class. The report also includes brand representation and investment rates. Click here to view a shortened preview of the report.

This report analyzes the South Carolina State Area lodging market for 4Q 2024, encompassing six hotel classes. The Greenville area’s economy, driven by healthcare and manufacturing, faces low-wage job challenges. The overall market ranks below average nationally, with varying performance across classes. Luxury and Upper Upscale hotels face occupancy and RevPAR challenges, while Upscale shows growth. Upper Midscale demonstrates mixed performance. Midscale and Economy classes are top performers. Key metrics include occupancy, ADR, and RevPAR, with detailed analysis by class. The report also covers air travel, brand representation, investment risks and rates, and economic outlook. Click here to view a shortened preview of the report.

This 4Q 2024 report analyzes Seattle’s lodging market. The area is a top-tier market, ranking in the 98th percentile nationally. Seattle has a diverse economy, but faces tech sector challenges that could impact hotel demand. The report examines various hotel classes, from luxury to economy, providing key metrics such as occupancy, ADR, and RevPAR. It also covers brand representation, investment rates, air passenger throughput and published rates. Manufacturing is recovering, while consumer-driven industries face near-term weakness. The analysis includes market performance rankings and a look at the largest hotels within each segment. Click here to view a shortened preview of the report.

Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: 2024 APAC Resort Markets Summary

Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: 2024 ASEAN Key Markets 2024 Summary

Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: 2Serviced Apartment Annual Study 2024 Summary

Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: Australia Annual Study 2024 Summary