Insights

Viewpoints with bite

Dig in to the latest research, industry analysis, MarketCompass and premium market reports.

Points of view

Viewpoint

Beyond hotels – luxury rentals rewrite travel playbooks

Luxury travel is evolving, and the traditional divide between five-star hotels and private residences is quickly disappearing. In destinations such as Park City, Utah, travellers now expect the comfort and scale of a home combined with the seamless service of a luxury hotel. At the same time, hotels are embracing a more residential feel – prioritising space, privacy, and thoughtful design. In a new article for Branded Residential, Bryan Younge explores these themes.

Bryan Younge
Bryan Younge
Managing Partner, USA
Viewpoint

Green is not always green: A comparison of sustainability certificates in the hotel industry

Sustainability is no longer a voluntary extra for hotels, but a necessary obligation for long-term competitiveness. “Many corporate clients who book with hotels have to account for the sustainability of the properties they use and are actively requesting sustainability reports,” explains Brigitte Gruber, Managing Partner of Horwath HTL Austria.

Susann Sparwasser
Susann Sparwasser
Consultant, Germany
Viewpoint

How macroeconomic volatility and AI are redefining hotel financing and investment in Spain 

The Spanish hotel sector faces a challenging cycle where financial and operational decisions must align with a volatile macroeconomic context and an unprecedented technological transformation.

Antoni Cuadrada
Antoni Cuadrada
Senior Director, Spain
Viewpoint

Unlocking hidden value through creative asset management in hospitality

In today’s hospitality landscape, asset managers face a triple squeeze: rising construction costs, escalating labor expenses and flattening ADRs. At the same time, hotel guests demand more personalized, differentiated experiences. In this climate, underutilized spaces — breakfast rooms, lobbies, parking lots — aren’t just dead weight. They’re latent assets waiting to be activated.

Jessica Santos
Jessica Santos
Analyst, USA
Viewpoint
Report

Ireland Hospitality, Tourism & Leisure Market Update

The September 2025 HTL Market Update provides a comprehensive analysis of Ireland’s hospitality sector performance during the summer season, along with investment trends, tourism statistics, and notable industry developments.

Naoise Cosgrove
Naoise Cosgrove
Managing Partner, Ireland

Reports

Report

New Zealand Hotel Performance Focus October 2025

Performance of New Zealand’s major hotels strengthened again in October, with broad-based demand growth across segments.

Wim Ruepert
Wim Ruepert
Director, New Zealand
Report

New Zealand Hotel Performance Focus September 2025

The New Zealand hotel market recorded another positive month, with nationwide growth in revenue per available room (RevPAR) of 10.7% year on year.

Wim Ruepert
Wim Ruepert
Director, New Zealand
Viewpoint
Report

Ireland Hospitality, Tourism & Leisure Market Update

The September 2025 HTL Market Update provides a comprehensive analysis of Ireland’s hospitality sector performance during the summer season, along with investment trends, tourism statistics, and notable industry developments.

Naoise Cosgrove
Naoise Cosgrove
Managing Partner, Ireland
Report
Viewpoint

DACH Region Hotels & Chains Report 2025

The past year has highlighted both the challenges and the resilience of the DACH hospitality sector. Germany and Austria have had to contend with sluggish growth, high energy costs, and persistent inflation, while broader geopolitical uncertainty – from international trade tensions to the ongoing war in Ukraine – continues to weigh on sentiment. Switzerland, by contrast, has remained comparatively stable, supported by strong domestic demand and its position as a high-value global destination. These differing dynamics illustrate the complexity of the region but also underline its importance as one of Europe’s most resilient markets.

Christian Buer
Christian Buer
Managing Partner, Germany
Report

New Zealand Hotel Performance Focus August 2025

Positive news for hotel owners and operators: In August, RevPAR showed a welcome increase, along with the first year-on-year monthly rise in occupancy for 2025.

Wim Ruepert
Wim Ruepert
Director, New Zealand
Report

Australia Key Markets Hotel Market Outlook – Q1 2025

The data as published in the report is based on the economic forecast by Deloitte Access Economics for the June 2025 quarter, historical hotel performance from STR as of June 2025, as well as historical tourism data available as of March 2025, including forecasted domestic and international visitation from Tourism Research Australia (TRA) as at December 2024, which has been adjusted by Horwath HTL.

Damien Little
Damien Little
Director, Australia
Report

New Zealand Hotel Performance Focus July 2025

While some hotel markets celebrated their best July in years, others faced a significant drop in demand. Find out which factors separated the leaders from the laggards in our latest hotel performance review.

Wim Ruepert
Wim Ruepert
Director, New Zealand

MarketCompass Lodging Reports

Abu Dhabi

The Abu Dhabi hotel market’s latest performance data from October 2025 reveals a period of robust growth and significant pricing power. Monthly occupancy climbed 2% year-over-year to reach the mid-80% range, indicating healthy and sustained demand. This was complemented by exceptionally strong Ave

Alabama North

The Alabama North hotel market’s performance through October 2025 indicates a period of adjustment, with monthly occupancy declining by 7% year-over-year to the mid-50% range. While this reflects softening demand, Average Daily Rate (ADR) held flat compared to the prior year, suggesting operators ar

Alabama South

The Alabama South hotel market’s performance through October 2025 reveals a recent shift in operating dynamics. For the month, overall market occupancy declined by approximately 9% year-over-year, settling in the high 50% range. However, this drop in volume was counteracted by a robust 11% year-ov

Alaska

The Alaska hotel market’s latest performance data, covering October 2025, reveals a complex but resilient landscape across all hotel classes from Economy to Upper Upscale. In the most recent month, the market as a whole experienced a 4% year-over-year increase in Average Daily Rate (ADR), but this w

Albany – NY

The Albany hotel market’s performance through October 2025 reflects recent stability, with monthly occupancy holding in the low 70% range, though down slightly by 1% year-over-year. This minor dip in demand, combined with a flat year-over-year Average Daily Rate (ADR), led to a modest 2% decline i

Albuquerque – NM

The Albuquerque hotel market’s latest performance, covering October 2025, indicates a slight softening in year-over-year results. Overall market occupancy declined by 2% to reach 70%, while Average Daily Rate (ADR) posted a marginal 1% gain. This combination resulted in a 2% decrease in Revenue pe

Allentown – Reading – PA

The Allentown-Reading hotel market’s performance through October 2025 indicates a period of stabilization, with monthly occupancy settling in the high 60% range, a 2% dip year-over-year. While the Average Daily Rate (ADR) remained flat compared to the same month last year, the modest occupancy dec

Anguilla

The Anguilla hotel market’s performance through October 2025 shows strong year-over-year rate and revenue growth, though recent occupancy has softened. In the most recent month, occupancy saw a 12% year-over-year lift, and with Average Daily Rate (ADR) also climbing 12%, Revenue per Available Room (

AsiaPac Shop

Premium Reports

Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets.

2025 Australia Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Australia Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory F&B Statistics F&B Statistics – By Outlet Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:

2025 Japan Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 私たちはホスピタリティ・観光・レジャー業界における世界的なコンサルティングリーダーです。戦略策定から実行支援まで、事業全体を網羅したソリューションを提供し、変革を求めるクライアントの皆様が、卓越した成果を達成できるようサポートいたします。 2025 Japan Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. 当社では、顧問委員会および各地域のホテル協会と連携し、アジア太平洋の主要市場におけるホテルの財務・運営パフォーマンスを毎年調査しています。この年次調査は、変化の激しい市場環境を的確に捉えられる、業界において唯一の業績評価ツールです。 Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: 調査は「ホテルユニフォームシステム(USALI)」に基づいて実施され、地域別および料金区分別に以下の主要データを収集しています。 Departmental Revenue & Expenses / 部門別収入・費用 Undistributed Expenses / 非配賦費用 F&B Statistics – By Outlet / 料飲統計(アウトレット別) Spa & Health Club / スパ・ヘルスクラブ Labour Statistics / 労働力統計 Productivity Statistics / 生産性統計 Business Mix Profile / 客層セグメント Reservation & Sales Statistics / 予約・販売統計 Nationality Profile / 国籍別セグメント A summary of the report can be viewed here:

2025 Asia Pacific Serviced Apartment – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Asia Pacific Serviced Apartment – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of serviced apartment in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:

2025 China Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 China Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:

2025 Hong Kong Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Hong Kong Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:

2025 Malaysia Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Malaysia Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Malaysia Annual Study – Summary

2025 Philippines Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Philippines Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Philippines Annual Study – Summary

2025 Vietnam Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Vietnam Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Vietnam Annual Study – Summary

Events

Annual Hospitality Conference

29th September – 30th September 2025

Where UK hospitality unites to unlock investment, insight and opportunity 29 – 30 September 2025 Manchester Central Convention Complex, UK

Manchester Central Convention Complex, UK

EXPO REAL

6th October – 8th October 2025

Welcome to EXPO REAL EXPO REAL is the most important trade fair for the real estate industry and therefore offers a fully comprehensive overview of developments, topics, innovations and solutions in the real estate industry. In this way, it provides the necessary orientation in a time of upheaval.

Munich Messe

HICAP

22nd October – 24th October 2025

HICAP has been Asia Pacific’s Essential Hotel Conference for 35 Years For 35 years, HICAP has been the unequaled annual gathering place for Asia-Pacific’s hotel investment community, attracting the most influential owners, developers, lenders, executives, and professional advisors from around the globe. Whether you are looking to make new contacts, strengthen existing relationships, learn or orchestrate a deal, HICAP is the event to attend. CONNECT WITH THE PEOPLE WHO REALLY MATTER AT HICAP Meet the key players in the industry. HICAP draws internationally influential decision-makers, experienced advisors and specialists, and industry pundits: Investors • Owners • Developers • Hotel Chain & Management Companies • Investment Bankers • Lenders • Advisors & Intermediaries • Architects & Designers • Government Tourism Officials • Media

Swissotel Singapore