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This executive perspective is tailored specifically for destination management leaders, tourism boards, municipal authorities, and travel technology advisors. It delivers actionable strategic intelligence, architectural frameworks, and operational roadmaps designed to guide DMO transformation, data governance, and AI integration across local, regional, and national tourism ecosystems

The China Hotel Industry Study, jointly published by the China Tourist Hotel Association (CTHA) and Horwath HTL, is an authoritative annual statistical publication on China’s hotel industry. First published in 2003, it has been published for 24 consecutive years. In 2026, the study collected responses from 1,321 hotels, covering nearly 357,573 guestrooms and more than 437,310 food and beverage seats. The study provides comprehensive insights into hotel operating and financial performance across dimensions including star rating, management model, room rate segment, and city tier. It enables hotel operators to benchmark performance, identify strengths and areas for improvement, and support budgeting and operational decision-making. It also provides valuable market insights for hotel owners, investors, and industry professionals to inform investment and asset management decisions. Based on the internationally recognized Uniform System of Accounts for the Lodging Industry (USALI), the study continuously aligns with international hotel accounting standards, supporting the development of data-driven practices and benchmarking across China’s hotel industry.

The data as published in the report is based on the economic forecast by Deloitte Access Economics for the June 2026 quarter, historical hotel performance from STR as of June 2026, as well as historical tourism data available as of March 2026, including forecasted domestic and international visitation from Tourism Research Australia (TRA) as at December 2025, which has been adjusted by Horwath HTL.

This report is tailored specifically for strategic advisors, institutional investors, developers, and key stakeholders across the hospitality, tourism, and real estate sectors. It delivers actionable market intelligence, performance benchmarks, and pipeline analysis designed to guide high-level capital deployment, asset positioning, and strategic decision-making throughout the region.

Hotel management agreements are often presented as balanced partnerships, but a closer read reveals an asymmetry of control, risk, and liability that increasingly favours the Operator over the Owner. This white paper examines that imbalance across four critical fronts – data security liability, performance test rigidity, contract duration and sunset rights, and brand proliferation – drawing on decades of industry experience and evolving market and legal realities. It argues that as HMAs face new pressures from data privacy legislation and shifting market conditions, both existing and future agreements must be renegotiated to restore genuine balance between Owner and Operator.

This report is tailored specifically for strategic advisors, institutional investors, developers, and key stakeholders across the hospitality, tourism, and real estate sectors. Horwath HTL delivers actionable market intelligence, performance benchmarks, and pipeline analysis designed to guide high-level capital deployment, asset positioning, and strategic decision-making throughout Mexico.

This report provides commercial intelligence tailored specifically for hotel investors, asset managers, and operators across New Zealand. It delivers market data, P&L economics, and a structured decision-making framework to guide capital deployment, asset positioning, and wellness amenity integration.

The Baltic states — Estonia, Latvia and Lithuania — are in the midst of the most significant spa and wellness hotel investment cycle since the region’s post-Soviet tourism recovery.

New Zealand’s hotel market recorded another strong month of growth in July, with nationwide RevPAR increasing 14% year-on-year. Download the report below to read our full analysis and regional highlights.

Generic “Eco-Friendly” Hotel claims are about to become a major legal & financial risk. Starting September 2026, EU Directive 2024/825 establishes strict consumer protection standards prohibiting generic green claims, unverified self-badges, and carbon-offset neutral statements. Applying globally to any operator targeting EU consumers, this guide decodes what hoteliers can legally say – and the verified data infrastructure required to back it up.

China’s hotel market is entering a consolidation phase, with 1,900+ midscale-and-above hotels rebranded or de-branded in 2025 as competition shifts from new openings to performance, retention, and brand-property fit.

The 2025 China Hotel Industry Investment and Asset Management White Paper examines how China’s hotel sector is transitioning from expansion-led growth to a new phase focused on existing-asset optimization, professional operations, and long-term value creation. Drawing on extensive industry data and feedback from leading institutional investors and hotel asset owners, the report provides an in-depth analysis of hotel development, asset management, renovation, digital transformation, transactions, and exit strategies. It highlights the growing importance of refined operations, efficient space utilization, flexible management models, and data-driven decision-making in improving hotel profitability and asset performance. The report also explores changing investor preferences, the rise of franchising, increasing demand for hotel renovations, and the evolving role of financial exit channels such as asset sales and REIT-related structures. It offers practical insights for investors, owners, operators, and industry professionals seeking to navigate China’s changing hospitality investment landscape.

The national Hotel Market Sentiment Survey aims to provide judgments and predictions on the future insight for Chinese professional hoteliers. This survey is the 45th industry survey conducted by Horwath HTL on the Chinese hotel market, focusing on expectations for performance in Q3 of 2026 in terms of occupancy rate, average daily rate, and total revenue. We compared and analyzed the historical sentiment indices to effectively present the market‘s performance expectations for the hotel industry in different regions of China. In the performance expectations section of the survey, the sentiment index presented reflects the market‘s expectations for overall performance. The index ranges from -150 to +150, where “-150” indicates a very pessimistic performance expectation of the market, “0” indicates a neutral outlook, and “+150” indicates a very optimistic market performance expectation.

The national Hotel Market Sentiment Survey aims to provide judgments and predictions on the future insight for Chinese professional hoteliers. This survey is the 44th industry survey conducted by Horwath HTL on the Chinese hotel market, focusing on expectations for performance in Q2 of 2026 in terms of occupancy rate, average daily rate, and total revenue. We compared and analyzed the historical sentiment indices to effectively present the market‘s performance expectations for the hotel industry in different regions of China. In the performance expectations section of the survey, the sentiment index presented reflects the market‘s expectations for overall performance. The index ranges from -150 to +150, where “-150” indicates a very pessimistic performance expectation of the market, “0” indicates a neutral outlook, and “+150” indicates a very optimistic market performance expectation.

As an important part of the Horwath Global Hotel Market Sentiment Survey, the national Hotel Market Sentiment Survey aims to provide judgments and predictions on the future insight for Chinese professional hoteliers. This survey is the 43th industry survey conducted by Horwath HTL on the Chinese hotel market, focusing on expectations for performance in Q1 of 2026 in terms of occupancy rate, average daily rate, and total revenue. We compared and analyzed the historical sentiment indices to effectively present the market‘s performance expectations for the hotel industry in different regions of China. In the performance expectations section of the survey, the sentiment index presented reflects the market‘s expectations for overall performance. The index ranges from -150 to +150, where “-150” indicates a very pessimistic performance expectation of the market, “0” indicates a neutral outlook, and “+150” indicates a very optimistic market performance expectation.

While independent properties continue to dominate Australia’s regional accommodation landscape, international hotel groups and domestic chains hold a decisive commanding presence across major metropolitan centres, airport precincts, and CBD development pipelines

What’s really behind Switzerland’s tourism boom — and what could disrupt it. 2025 was the most successful year on record for Swiss tourism, with overnight stays up 2.6 per cent to 43.93 million. But behind the headline figures lies an industry navigating geopolitical volatility, a domestic-international demand shift, structural challenges in hotel financing, and a widening gap between luxury and mid-market positioning. Andrea Jörger, Managing Partner of Horwath HTL Switzerland, shares his perspective on where the opportunities — and risks — lie