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2026Q4-MSI·Hotel Market Sentiment Report
The China Hotel Market Sentiment Survey aims to provide Chinese hoteliers with insights into the industry’s outlook and future performance expectations. This 46th survey conducted by Horwath HTL focuses on expectations for hotel performance in the fourth quarter of 2026, covering three key indicators: occupancy rate, average daily rate (ADR), and total revenue. By comparing the latest findings with historical sentiment indices, the survey highlights regional differences in market expectations across China’s hotel industry. In the performance outlook section, the sentiment index reflects respondents’ overall expectations for hotel market performance. The index ranges from -150 to +150, where “-150” represents an extremely pessimistic outlook, “0” indicates a neutral outlook, and “+150” reflects an extremely optimistic outlook.
When an assessment asks a hotel to do what it never has
Every assessed value on a hotel asserts that it can fill its rooms at a given rate and cost. This paper shows a repeatable test, run on three disguised hotels in Minnesota, Texas and Vermont, of whether an assessment asks for performance the hotel has never achieved.
New Zealand Hotel Performance Focus September 2026
New Zealand’s hotel market continued to grow in September, although the gains were increasingly concentrated in internationally exposed markets. Occupancy, room rates and RevPAR all improved at a national level, but the month also showed a clearer divide between markets benefiting from inbound demand and those more reliant on domestic travel. Download the report below to read our full analysis and regional highlights.
Valuing a Hotel Management Company: Read the Hotels Behind the Fees
A hotel management company is worth what the hotels behind its fees will keep paying. Learn how to read competitive position, contract survival and owner economics, then turn them into a defensible multiple, with a hypothetical worked example of a downside case.
DACH Hotel & Chains Report 2026
Branded hotels in Germany, Austria and Switzerland have reached a new high: 4,287 chain hotels with 552,132 rooms now account for 39% of the region’s room supply. The DACH Hotel & Chains Report 2026 ranks the leading groups and brands, maps the development pipeline and explains what drives hotel investment and performance across the three markets. Data as of 30 June 2026.
Depreciation and Effective Age
A methodology whitepaper for inclusion in report addenda. Written for an intelligent reader who is not an appraiser.
New Zealand Hotel Performance Focus August 2026
August 2026 results showed mixed hotel performance across the country. National RevPAR increased by 10.2% year-on-year, with growth driven solely by strong performances in Queenstown, Auckland and Christchurch. Other key markets recorded either declining RevPAR or only modest year-on-year growth. Download the report below to read our full analysis and regional highlights.
The invisible DMO: AI and the future of destination management
This executive perspective is tailored specifically for destination management leaders, tourism boards, municipal authorities, and travel technology advisors. It delivers actionable strategic intelligence, architectural frameworks, and operational roadmaps designed to guide DMO transformation, data governance, and AI integration across local, regional, and national tourism ecosystems
China Hotel Industry Study 2026
The China Hotel Industry Study, jointly published by the China Tourist Hotel Association (CTHA) and Horwath HTL, is an authoritative annual statistical publication on China’s hotel industry. First published in 2003, it has been published for 24 consecutive years. In 2026, the study collected responses from 1,321 hotels, covering nearly 357,573 guestrooms and more than 437,310 food and beverage seats. The study provides comprehensive insights into hotel operating and financial performance across dimensions including star rating, management model, room rate segment, and city tier. It enables hotel operators to benchmark performance, identify strengths and areas for improvement, and support budgeting and operational decision-making. It also provides valuable market insights for hotel owners, investors, and industry professionals to inform investment and asset management decisions. Based on the internationally recognized Uniform System of Accounts for the Lodging Industry (USALI), the study continuously aligns with international hotel accounting standards, supporting the development of data-driven practices and benchmarking across China’s hotel industry.
Australia Key Markets Hotel Market Outlook – Q2 2026
The data as published in the report is based on the economic forecast by Deloitte Access Economics for the June 2026 quarter, historical hotel performance from STR as of June 2026, as well as historical tourism data available as of March 2026, including forecasted domestic and international visitation from Tourism Research Australia (TRA) as at December 2025, which has been adjusted by Horwath HTL.
From ambition to evidence: turning Hotel Asset Management & ESG data into value creation
This report is tailored specifically for strategic advisors, institutional investors, developers, and key stakeholders across the hospitality, tourism, and real estate sectors. It delivers actionable market intelligence, performance benchmarks, and pipeline analysis designed to guide high-level capital deployment, asset positioning, and strategic decision-making throughout the region.
Management Contracts – the challenge of balance
Hotel management agreements are often presented as balanced partnerships, but a closer read reveals an asymmetry of control, risk, and liability that increasingly favours the Operator over the Owner. This white paper examines that imbalance across four critical fronts – data security liability, performance test rigidity, contract duration and sunset rights, and brand proliferation – drawing on decades of industry experience and evolving market and legal realities. It argues that as HMAs face new pressures from data privacy legislation and shifting market conditions, both existing and future agreements must be renegotiated to restore genuine balance between Owner and Operator.
Mexico hotel industry report 2025: Market intelligence, hotel supply, and pipeline analysis
This report is tailored specifically for strategic advisors, institutional investors, developers, and key stakeholders across the hospitality, tourism, and real estate sectors. Horwath HTL delivers actionable market intelligence, performance benchmarks, and pipeline analysis designed to guide high-level capital deployment, asset positioning, and strategic decision-making throughout Mexico.
Beyond the spa: The commercial and investor guide to NZ hotel wellness
This report provides commercial intelligence tailored specifically for hotel investors, asset managers, and operators across New Zealand. It delivers market data, P&L economics, and a structured decision-making framework to guide capital deployment, asset positioning, and wellness amenity integration.
The rise of Spa Hotels & Resorts in the Baltic States
The Baltic states – Estonia, Latvia and Lithuania – are in the midst of the most significant spa and wellness hotel investment cycle since the region’s post-Soviet tourism recovery.
New Zealand Hotel Performance Focus July 2026
New Zealand’s hotel market recorded another strong month of growth in July, with nationwide RevPAR increasing 14% year-on-year. Download the report below to read our full analysis and regional highlights.
Why generic “Eco-Friendly” hotel claims are about to become a major legal & financial risk
Generic “Eco-Friendly” Hotel claims are about to become a major legal & financial risk. Starting September 2026, EU Directive 2024/825 establishes strict consumer protection standards prohibiting generic green claims, unverified self-badges, and carbon-offset neutral statements. Applying globally to any operator targeting EU consumers, this guide decodes what hoteliers can legally say – and the verified data infrastructure required to back it up.
Brand changes in the 2025 China hotel market
China’s hotel market is entering a consolidation phase, with 1,900+ midscale-and-above hotels rebranded or de-branded in 2025 as competition shifts from new openings to performance, retention, and brand-property fit.