Insights > All
Explore all Insights
Switzerland: A Model of Success Between Prosperity and New Challenges
Snow-covered slopes framed by breathtaking, almost surreal alpine panoramas in winter; flowering mountain meadows in summer; an outstanding culinary tradition ranging from fondue, Grisons cured ham and Emmental cheese to world-famous chocolate, complemented by an exceptional fine-dining scene. Add to that vibrant cities with cosmopolitan urban centres and a climate that, in some regions, already hints at Mediterranean influences. The combination is remarkably close to perfect, making Switzerland a destination that seems to have stepped straight out of a picture book.
The hidden erosion of value: how third-party delivery is quietly reshaping hotel profitability
The rapid adoption of third-party delivery platforms has reshaped how guests dine during their stay, and for many hotels, the appeal is obvious.
New Zealand Hotel Performance Focus June & Q2 2026
New Zealand’s hotel sector delivered solid RevPAR growth in June, but the picture is far from uniform. Our latest June and Q2 2026 report explores how gateway markets such as Queenstown, Christchurch and Auckland are capitalising on rising international arrivals, while many regional destinations struggle with a softening domestic market and higher travel costs. The report also shows how the growing role of Australian airports as transit hubs is stimulating off-season growth in international visitors to New Zealand. Download the report below to read our full analysis and regional highlights.
Ranking, referred, or ignored? How AI is rewriting Hotel discoverability
For 20 years, hotel discoverability has been treated as a marketing problem with a distribution answer. Rank on Google, buy the paid slots that matter, list on the OTAs, keep brand.com respectable, and the demand finds the hotel. Owners fund the machine, operators run it, and the mix of organic search, paid search, and OTA-referred traffic settles at some manageable share.
The rise of ‘Active Luxury’
For most of the twentieth century, the poolside lounger was the symbol of a vacation well spent. Luxury was measured by the ability to do nothing at all. That image still sells postcards, but it barely describes what guests are looking for today.
One Hotel, Two Realities
For decades, a hotel’s value was explained mainly by three factors: location, category, and operating results. Although these elements remain fundamental, the reality of today’s hotel market is far more complex. The growing sophistication of investors and the professionalization of investment processes have significantly changed the criteria used to evaluate opportunities in the sector.
A New Exchange Rate Reality
Following the 12 April 2026 general election, in which Péter Magyar’s Tisza party swept Viktor Orbán’s Fidesz from office after sixteen years in power, the Hungarian forint has staged one of its sharpest and most sustained rallies in over two decades. The EUR/HUF exchange rate — the number of forints required to buy one euro — has moved from around 395–400 in the first quarter of 2026 to the mid-350s by late June: an appreciation of roughly 10–15% depending on the reference point, taking the forint to its strongest level against the euro in nearly five years
Emerging Technology & Wellness
Horwath HTL NZ recently presented at the 2026 Design Inn Symposium in Adelaide, a partnered event with the Asia Pacific Hotel Industry Conference & Exhibition. This provided a timely opportunity to explore the intersection of wellness and technology, and to consider how emerging innovations are shaping the future of hospitality design, guest experience, and human wellbeing.
How Asia Pacific is defining the future of luxury outdoor lodging
For a long time, luxury was about having more – more layers in the plush bed, more entertainment in the itinerary, more Michelin-starred dinners, more dedicated attention. The new luxury? It is more of less, and more of what cannot be bought or owned.
Beyond hospitality: the Resort as economic engine
The next generation of island destination communities must be underwritten as integrated economic platforms — not as hotels with real estate attached. The next great island resort will not be judged only as a resort. It will be judged as economic infrastructure.
Czechia Hotel & Chains Report 2026
This comprehensive data-driven analysis tracks the rapid transformation of the Czech hospitality real estate market through 2026. Explore the core macroeconomic indicators, shifting inbound tourism demand patterns, institutional CEE hotel transaction volumes, and evolving branded chain penetration rates defining Prague and the broader regional luxury wellness resort sub-markets
Why your sustainability lead should report to your CFO
For years, the hospitality industry has kept sustainability in a silo – a “nice-to-have” function often relegated to marketing or corporate social responsibility. However, a new financial reality is forcing a radical restructuring. With insurance premiums in the hospitality sector jumping by 19.5% year-on-year, sustainability has moved from an aspirational branding exercise to a core, fiduciary risk-mitigation function that belongs alongside financial reporting.
Your hotel’s data: who actually controls and owns it?
Most hotel owners assume the data sitting in the systems on their property — guest profiles, booking histories, operational records, financial transactions — belongs to them. After all, it is their asset, their guests, their hotel performance. The assumption is intuitive, but in most of Asia Pacific, this assumption is wrong.
New Zealand Hotel Performance Focus May 2026
New Zealand’s hotel sector delivered a solid month in May, with hotels reporting 12.3% RevPAR growth compared to May last year. Download the report below to read our full analysis and regional highlights.
Budapest hotel demand hits record 9.83 million guest nights in 2025
Budapest’s hotel market reached a new demand record in 2025, with 9.83 million guest nights, rising ADR and a record 19.6 million airport passengers. Horwath HTL analyses the key trends.
Beyond the final whistle: How mega sporting events transform cities
As Europe’s most prestigious club football event approaches Budapest, attention is increasingly turning not only to the spectacle on the pitch, but also to the broader impact such mega sporting events generate for host cities. Today, football games such as the UEFA Champions League Final extend far beyond sport itself — serving as powerful catalysts for tourism growth, international visibility, infrastructure activation, and long-term economic development.
Poland Hotel & Chains Report 2026
Poland’s hotel market is growing fast. The 2026 Horwath HTL Poland Hotel & Chains Report tracks 532 chain hotels operating 74,138 rooms across a total market of 2,629 properties. With chain penetration at 46% by rooms, international and domestic operators expanding, and a significant development pipeline ahead, Poland is firmly establishing itself as one of Central and Eastern Europe’s most dynamic hospitality markets.
New Zealand Hotel Performance Focus April 2026
Despite ongoing geopolitical turmoil, New Zealand’s hotel sector delivered another strong month in April, with healthy RevPAR growth across the country’s key centres. Download the report below to read our full analysis and regional highlights.