Project Scope

Horwath HTL was engaged to provide feasibility and branding advisory for the proposed Holiday Inn Express in Ljubljana, ensuring that the project would achieve financial viability and market success. This project required an in-depth market analysis to validate the development’s potential and strategic branding recommendations tailored to the city’s growing hospitality sector.

We commenced with a detailed market study, examining Ljubljana’s tourism trends, demand drivers, and competitive landscape. Key findings included a rising influx of international travelers and an undersupply of midscale branded hotels in the area. Based on these insights, we concluded that the Holiday Inn Express concept—a recognized and trusted brand with a focus on affordability and efficiency—was well-suited to fill this gap.

The financial feasibility study analyzed development costs, projected revenues, and ROI to ensure the project’s profitability. We provided the client with a realistic pro forma based on conservative and optimistic market scenarios, ensuring that investment decisions were well-informed and aligned with market realities.

On the branding front, we outlined strategies for positioning the hotel as a preferred choice for both business and leisure travelers. We emphasized its value-driven offerings, including modern amenities, central location, and the brand’s global loyalty program. Our team also recommended leveraging InterContinental Hotels Group’s (IHG) distribution and marketing systems to maximize visibility and bookings.

The outcome of our consultancy was a clear, actionable plan for a financially sound and strategically branded hotel that could tap into Ljubljana’s growing tourism market with confidence.

Project Location

Ljubljana, Slovenia