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Insights

Viewpoints with bite

Viewpoint

Ozone recovery as a reminder: science works, policy matters

The announcement that the Antarctic ozone hole reached its smallest seasonal extent since 2019 is one of the most encouraging environmental signals we have received in years. After decades of global cooperation under the Montreal Protocol, the atmospheric system is finally showing measurable signs of recovery: later opening dates, earlier closures, and a progressive reduction in area size. At a time when environmental news is often dominated by climate disruption, biodiversity loss, and ecosystem stress, this positive development matters. It demonstrates something fundamental: when the world commits to science-based policy, coordinated regulation, and long-term implementation, environmental recovery is not only possible, it is inevitable. But this is where the optimism ends, and the complexity begins.

Julia Chudnobsky
Julia Chudnobsky
Sustainability Lead, Argentina
Article
Viewpoint

Franchising the pathway to the american dream

The landscape of business travel and vacations would look very different today were it not for hotel franchising. This model of operating hotels dominates the lodging industry (70% – 80% of hotels are franchised) and has allowed for its rapid expansion and diversification.

Bryan Younge
Bryan Younge
Managing Partner, USA
Viewpoint

COP30 in the Amazon – where we stand today

COP30, hosted for the first time in history inside the Amazon, in Belém (Brazil) , has become a symbolic and strategic moment for global climate governance. It brought together nearly 200 countries, along with businesses, indigenous communities, local governments and NGOs, to discuss how the world will adapt to the accelerating climate crisis. Although expectations were high, the outcomes were mixed: some tangible steps forward, but also major gaps in ambition, especially regarding the future of fossil fuels.

Julia Chudnobsky
Julia Chudnobsky
Sustainability Lead, Argentina
Viewpoint

Under the hood of a property-tax appeal

The decision arrived quietly, as these things often do. The appeals board released its written findings early on a Friday morning, and shortly afterward, a message came from litigation counsel: “They pretty much rubber-stamped our proposed findings.” Another email followed minutes later: “We got every dollar. Assessment dropped from about 195 million to 156 million. Nearly 40 million off the roll.”

Bryan Younge
Bryan Younge
Managing Partner, USA
Viewpoint

Beyond hotels – luxury rentals rewrite travel playbooks

Luxury travel is evolving, and the traditional divide between five-star hotels and private residences is quickly disappearing. In destinations such as Park City, Utah, travellers now expect the comfort and scale of a home combined with the seamless service of a luxury hotel. At the same time, hotels are embracing a more residential feel – prioritising space, privacy, and thoughtful design. In a new article for Branded Residential, Bryan Younge explores these themes.

Bryan Younge
Bryan Younge
Managing Partner, USA
Viewpoint

Green is not always green: A comparison of sustainability certificates in the hotel industry

Sustainability is no longer a voluntary extra for hotels, but a necessary obligation for long-term competitiveness. “Many corporate clients who book with hotels have to account for the sustainability of the properties they use and are actively requesting sustainability reports,” explains Brigitte Gruber, Managing Partner of Horwath HTL Austria.

Susann Sparwasser
Susann Sparwasser
Consultant, Germany