Perspectivas
Puntos de vista con impacto
Accede a las últimas investigaciones, análisis del sector, MarketCompass e informes de mercado premium.
Tendencias
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La Fragilidad de los Destinos Turísticos y la Importancia de un Mix Resiliente.
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DACH Region Hotels & Chains Report 2025
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Lenders pick the winners in the UK hotel market
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Smart exposure: optimising hotel market combinations for returns, stability and balance
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The Short-Term Rental Market: The Outlook
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Ireland Hospitality, Tourism & Leisure Market Update
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The shifting fundamentals of the UK hotel market
Puntos de vista
Switzerland: a model of success between prosperity and new challenges
Snow-covered slopes framed by breathtaking, almost surreal alpine panoramas in winter; flowering mountain meadows in summer; an outstanding culinary tradition ranging from fondue, Grisons cured ham and Emmental cheese to world-famous chocolate, complemented by an exceptional fine-dining scene. Add to that vibrant cities with cosmopolitan urban centres and a climate that, in some regions, already hints at Mediterranean influences. The combination is remarkably close to perfect, making Switzerland a destination that seems to have stepped straight out of a picture book.
La erosión oculta del valor: cómo las plataformas de delivery están redefiniendo la rentabilidad hotelera sin ruido
La adopción acelerada de plataformas de delivery ha transformado silenciosamente la manera en que los huéspedes consumen alimentos durante su estancia.
Ranking, referred, or ignored? How AI is rewriting Hotel discoverability
For 20 years, hotel discoverability has been treated as a marketing problem with a distribution answer. Rank on Google, buy the paid slots that matter, list on the OTAs, keep brand.com respectable, and the demand finds the hotel. Owners fund the machine, operators run it, and the mix of organic search, paid search, and OTA-referred traffic settles at some manageable share.
El auge del «lujo activo»
Durante casi todo el siglo XX, la tumbona junto a la piscina fue el símbolo de unas vacaciones bien aprovechadas. El lujo se medía por la capacidad de no hacer absolutamente nada. Esa imagen sigue vendiendo postales, pero apenas refleja lo que buscan los turistas hoy en día.
Un hotel, dos realidades
Durante décadas, el valor de un hotel se explicaba principalmente por tres factores: ubicación, categoría y resultados operativos. Aunque estos elementos siguen siendo fundamentales, la realidad del mercado hotelero actual es mucho más compleja. La creciente sofisticación de los inversores y la profesionalización de los procesos de inversión han modificado significativamente los criterios de análisis utilizados para valorar oportunidades en el sector.
Informes
New Zealand Hotel Performance Focus June & Q2 2026
New Zealand’s hotel sector delivered solid RevPAR growth in June, but the picture is far from uniform. Our latest June and Q2 2026 report explores how gateway markets such as Queenstown, Christchurch and Auckland are capitalising on rising international arrivals, while many regional destinations struggle with a softening domestic market and higher travel costs. The report also shows how the growing role of Australian airports as transit hubs is stimulating off-season growth in international visitors to New Zealand. Download the report below to read our full analysis and regional highlights.
Czechia Hotel & Chains Report 2026
This comprehensive data-driven analysis tracks the rapid transformation of the Czech hospitality real estate market through 2026. Explore the core macroeconomic indicators, shifting inbound tourism demand patterns, institutional CEE hotel transaction volumes, and evolving branded chain penetration rates defining Prague and the broader regional luxury wellness resort sub-markets
New Zealand Hotel Performance Focus May 2026
New Zealand’s hotel sector delivered a solid month in May, with hotels reporting 12.3% RevPAR growth compared to May last year. Download the report below to read our full analysis and regional highlights.
Budapest hotel demand hits record 9.83 million guest nights in 2025
Budapest’s hotel market reached a new demand record in 2025, with 9.83 million guest nights, rising ADR and a record 19.6 million airport passengers. Horwath HTL analyses the key trends.
Poland Hotel & Chains Report 2026
Poland’s hotel market is growing fast. The 2026 Horwath HTL Poland Hotel & Chains Report tracks 532 chain hotels operating 74,138 rooms across a total market of 2,629 properties. With chain penetration at 46% by rooms, international and domestic operators expanding, and a significant development pipeline ahead, Poland is firmly establishing itself as one of Central and Eastern Europe’s most dynamic hospitality markets.
New Zealand Hotel Performance Focus April 2026
Despite ongoing geopolitical turmoil, New Zealand’s hotel sector delivered another strong month in April, with healthy RevPAR growth across the country’s key centres. Download the report below to read our full analysis and regional highlights.
Informe sobre hoteles y cadenas en España 2026
El sector hotelero español continúa demostrando una sólida resiliencia y capacidad de adaptación, consolidando su posición como uno de los principales mercados turísticos de Europa. Tras la fuerte recuperación postpandemia, la industria ha entrado en una nueva fase caracterizada por una demanda sostenida, una creciente visibilidad internacional y una progresiva profesionalización del sector.
Tienda AsiaPac
Informes Premium
Aprovechando nuestra amplia experiencia y capacidad de investigación, Horwath HTL publica diversos estudios que ayudan a analizar los dinámicos mercados hoteleros y turísticos actuales.
2025 Australia Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Australia Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory F&B Statistics F&B Statistics – By Outlet Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:
2025 Japan Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 私たちはホスピタリティ・観光・レジャー業界における世界的なコンサルティングリーダーです。戦略策定から実行支援まで、事業全体を網羅したソリューションを提供し、変革を求めるクライアントの皆様が、卓越した成果を達成できるようサポートいたします。 2025 Japan Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. 当社では、顧問委員会および各地域のホテル協会と連携し、アジア太平洋の主要市場におけるホテルの財務・運営パフォーマンスを毎年調査しています。この年次調査は、変化の激しい市場環境を的確に捉えられる、業界において唯一の業績評価ツールです。 Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: 調査は「ホテルユニフォームシステム(USALI)」に基づいて実施され、地域別および料金区分別に以下の主要データを収集しています。 Departmental Revenue & Expenses / 部門別収入・費用 Undistributed Expenses / 非配賦費用 F&B Statistics – By Outlet / 料飲統計(アウトレット別) Spa & Health Club / スパ・ヘルスクラブ Labour Statistics / 労働力統計 Productivity Statistics / 生産性統計 Business Mix Profile / 客層セグメント Reservation & Sales Statistics / 予約・販売統計 Nationality Profile / 国籍別セグメント A summary of the report can be viewed here:
2025 Asia Pacific Serviced Apartment – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Asia Pacific Serviced Apartment – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of serviced apartment in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:
2025 China Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 China Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:
2025 Hong Kong Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Hong Kong Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:
2025 Malaysia Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Malaysia Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Malaysia Annual Study – Summary
2025 Philippines Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Philippines Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: PH-25-Sample-Report
2025 Vietnam Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Vietnam Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Vietnam Annual Study – Summary
Eventos
Annual Hospitality Conference
29th September – 30th September 2025
Where UK hospitality unites to unlock investment, insight and opportunity 29 – 30 September 2025 Manchester Central Convention Complex, UK
Manchester Central Convention Complex, UK
EXPO REAL
6th October – 8th October 2025
Welcome to EXPO REAL EXPO REAL is the most important trade fair for the real estate industry and therefore offers a fully comprehensive overview of developments, topics, innovations and solutions in the real estate industry. In this way, it provides the necessary orientation in a time of upheaval.
Munich Messe
HICAP
22nd October – 24th October 2025
HICAP has been Asia Pacific’s Essential Hotel Conference for 35 Years For 35 years, HICAP has been the unequaled annual gathering place for Asia-Pacific’s hotel investment community, attracting the most influential owners, developers, lenders, executives, and professional advisors from around the globe. Whether you are looking to make new contacts, strengthen existing relationships, learn or orchestrate a deal, HICAP is the event to attend. CONNECT WITH THE PEOPLE WHO REALLY MATTER AT HICAP Meet the key players in the industry. HICAP draws internationally influential decision-makers, experienced advisors and specialists, and industry pundits: Investors • Owners • Developers • Hotel Chain & Management Companies • Investment Bankers • Lenders • Advisors & Intermediaries • Architects & Designers • Government Tourism Officials • Media
Swissotel Singapore