Perspectivas

Puntos de vista con impacto

Accede a las últimas investigaciones, análisis del sector, MarketCompass e informes de mercado premium.

Puntos de vista

Punto de vista

Switzerland: a model of success between prosperity and new challenges

Snow-covered slopes framed by breathtaking, almost surreal alpine panoramas in winter; flowering mountain meadows in summer; an outstanding culinary tradition ranging from fondue, Grisons cured ham and Emmental cheese to world-famous chocolate, complemented by an exceptional fine-dining scene. Add to that vibrant cities with cosmopolitan urban centres and a climate that, in some regions, already hints at Mediterranean influences. The combination is remarkably close to perfect, making Switzerland a destination that seems to have stepped straight out of a picture book.

Katja Freudling
Katja Freudling
Consultor, Germany
Punto de vista

La erosión oculta del valor: cómo las plataformas de delivery están redefiniendo la rentabilidad hotelera sin ruido

La adopción acelerada de plataformas de delivery ha transformado silenciosamente la manera en que los huéspedes consumen alimentos durante su estancia.

Paul H. Ingebretsen
Paul H. Ingebretsen
Asset Management Director, Mexico
Punto de vista

Ranking, referred, or ignored? How AI is rewriting Hotel discoverability

For 20 years, hotel discoverability has been treated as a marketing problem with a distribution answer. Rank on Google, buy the paid slots that matter, list on the OTAs, keep brand.com respectable, and the demand finds the hotel. Owners fund the machine, operators run it, and the mix of organic search, paid search, and OTA-referred traffic settles at some manageable share.

Shyn Yee Ho
Shyn Yee Ho
Directora, Singapore
Punto de vista

El auge del «lujo activo»

Durante casi todo el siglo XX, la tumbona junto a la piscina fue el símbolo de unas vacaciones bien aprovechadas. El lujo se medía por la capacidad de no hacer absolutamente nada. Esa imagen sigue vendiendo postales, pero apenas refleja lo que buscan los turistas hoy en día.

Diego Rodriguez
Diego Rodriguez
Managing Partner, Argentina
Punto de vista

Un hotel, dos realidades

Durante décadas, el valor de un hotel se explicaba principalmente por tres factores: ubicación, categoría y resultados operativos. Aunque estos elementos siguen siendo fundamentales, la realidad del mercado hotelero actual es mucho más compleja. La creciente sofisticación de los inversores y la profesionalización de los procesos de inversión han modificado significativamente los criterios de análisis utilizados para valorar oportunidades en el sector.

Antoni Cuadrada
Antoni Cuadrada
Senior Advisor, Spain

Informes

Informe

New Zealand Hotel Performance Focus June & Q2 2026

New Zealand’s hotel sector delivered solid RevPAR growth in June, but the picture is far from uniform. Our latest June and Q2 2026 report explores how gateway markets such as Queenstown, Christchurch and Auckland are capitalising on rising international arrivals, while many regional destinations struggle with a softening domestic market and higher travel costs. The report also shows how the growing role of Australian airports as transit hubs is stimulating off-season growth in international visitors to New Zealand. Download the report below to read our full analysis and regional highlights.

Wim Ruepert
Wim Ruepert
Director, New Zealand
Informe

Czechia Hotel & Chains Report 2026

This comprehensive data-driven analysis tracks the rapid transformation of the Czech hospitality real estate market through 2026. Explore the core macroeconomic indicators, shifting inbound tourism demand patterns, institutional CEE hotel transaction volumes, and evolving branded chain penetration rates defining Prague and the broader regional luxury wellness resort sub-markets

Liliane Otsuka
Liliane Otsuka
Consultor, Austria
Informe

New Zealand Hotel Performance Focus May 2026

New Zealand’s hotel sector delivered a solid month in May, with hotels reporting 12.3% RevPAR growth compared to May last year. Download the report below to read our full analysis and regional highlights.

Wim Ruepert
Wim Ruepert
Director, New Zealand
Informe

Budapest hotel demand hits record 9.83 million guest nights in 2025

Budapest’s hotel market reached a new demand record in 2025, with 9.83 million guest nights, rising ADR and a record 19.6 million airport passengers. Horwath HTL analyses the key trends.

Attila Radvánszki
Attila Radvánszki
Socio, Hungary
Informe

Poland Hotel & Chains Report 2026

Poland’s hotel market is growing fast. The 2026 Horwath HTL Poland Hotel & Chains Report tracks 532 chain hotels operating 74,138 rooms across a total market of 2,629 properties. With chain penetration at 46% by rooms, international and domestic operators expanding, and a significant development pipeline ahead, Poland is firmly establishing itself as one of Central and Eastern Europe’s most dynamic hospitality markets.

Dariusz Futoma
Dariusz Futoma
Director General, Poland
Informe

New Zealand Hotel Performance Focus April 2026

Despite ongoing geopolitical turmoil, New Zealand’s hotel sector delivered another strong month in April, with healthy RevPAR growth across the country’s key centres. Download the report below to read our full analysis and regional highlights.

Wim Ruepert
Wim Ruepert
Director, New Zealand
Informe

Informe sobre hoteles y cadenas en España 2026

El sector hotelero español continúa demostrando una sólida resiliencia y capacidad de adaptación, consolidando su posición como uno de los principales mercados turísticos de Europa. Tras la fuerte recuperación postpandemia, la industria ha entrado en una nueva fase caracterizada por una demanda sostenida, una creciente visibilidad internacional y una progresiva profesionalización del sector.

Philip Bacon
Philip Bacon
Global Chair and Practice Leader for Valuation & Transaction Advisory, Spain

Tienda AsiaPac

Informes Premium

Aprovechando nuestra amplia experiencia y capacidad de investigación, Horwath HTL publica diversos estudios que ayudan a analizar los dinámicos mercados hoteleros y turísticos actuales.

2025 Australia Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Australia Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory F&B Statistics F&B Statistics – By Outlet Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:

2025 Japan Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 私たちはホスピタリティ・観光・レジャー業界における世界的なコンサルティングリーダーです。戦略策定から実行支援まで、事業全体を網羅したソリューションを提供し、変革を求めるクライアントの皆様が、卓越した成果を達成できるようサポートいたします。 2025 Japan Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. 当社では、顧問委員会および各地域のホテル協会と連携し、アジア太平洋の主要市場におけるホテルの財務・運営パフォーマンスを毎年調査しています。この年次調査は、変化の激しい市場環境を的確に捉えられる、業界において唯一の業績評価ツールです。 Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: 調査は「ホテルユニフォームシステム(USALI)」に基づいて実施され、地域別および料金区分別に以下の主要データを収集しています。 Departmental Revenue & Expenses / 部門別収入・費用 Undistributed Expenses / 非配賦費用 F&B Statistics – By Outlet / 料飲統計(アウトレット別) Spa & Health Club / スパ・ヘルスクラブ Labour Statistics / 労働力統計 Productivity Statistics / 生産性統計 Business Mix Profile / 客層セグメント Reservation & Sales Statistics / 予約・販売統計 Nationality Profile / 国籍別セグメント A summary of the report can be viewed here:

2025 Asia Pacific Serviced Apartment – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Asia Pacific Serviced Apartment – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of serviced apartment in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:

2025 China Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 China Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:

2025 Hong Kong Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Hong Kong Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:

2025 Malaysia Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Malaysia Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Malaysia Annual Study – Summary

2025 Philippines Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Philippines Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: PH-25-Sample-Report

2025 Vietnam Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Vietnam Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Vietnam Annual Study – Summary

Eventos

Annual Hospitality Conference

29th September – 30th September 2025

Where UK hospitality unites to unlock investment, insight and opportunity 29 – 30 September 2025 Manchester Central Convention Complex, UK

Manchester Central Convention Complex, UK

EXPO REAL

6th October – 8th October 2025

Welcome to EXPO REAL EXPO REAL is the most important trade fair for the real estate industry and therefore offers a fully comprehensive overview of developments, topics, innovations and solutions in the real estate industry. In this way, it provides the necessary orientation in a time of upheaval.

Munich Messe

HICAP

22nd October – 24th October 2025

HICAP has been Asia Pacific’s Essential Hotel Conference for 35 Years For 35 years, HICAP has been the unequaled annual gathering place for Asia-Pacific’s hotel investment community, attracting the most influential owners, developers, lenders, executives, and professional advisors from around the globe. Whether you are looking to make new contacts, strengthen existing relationships, learn or orchestrate a deal, HICAP is the event to attend. CONNECT WITH THE PEOPLE WHO REALLY MATTER AT HICAP Meet the key players in the industry. HICAP draws internationally influential decision-makers, experienced advisors and specialists, and industry pundits: Investors • Owners • Developers • Hotel Chain & Management Companies • Investment Bankers • Lenders • Advisors & Intermediaries • Architects & Designers • Government Tourism Officials • Media

Swissotel Singapore