John Fareed

Managing Partner, Los Angeles, USA

John Fareed is the Global Chairman of Horwath HTL, where he is responsible for leading the global brand and managing the firm's offices in the Americas.


Bio

John has over 30 years of experience in providing consulting services to a diverse clientele, including Fortune 500 companies, global brands, lenders, developers, REITs, management companies, investors, owners, attorneys, and insurers. His consulting expertise is concentrated in the areas of asset management and strategic market planning, with a particular focus on new openings, repositionings, and turnarounds. Furthermore, John provides expert witness and litigation support services within the hospitality, tourism, and leisure sector.

John's accomplishments have been widely recognized. The Hospitality Sales and Marketing Association International (HSMAI) named him one of the "Top 25 Extraordinary Minds in Sales and Marketing." In 2024, the International Hospitality Institute (IHI) named him among the "100 Most Influential People in USA Hospitality and Travel." Additionally, John serves as Global Chair Emeritus of the International Society of Hospitality Consultants (ISHC) and as a member of the Board of Trustees for HSMAI's International Foundation.

John Fareed holds a Master of Science degree from the School of Hospitality Management and Tourism at the Dublin Institute of Technology (now known as Technological University Dublin) in Ireland. Furthermore, he holds a Hotel Real Estate Investments and Asset Management Certificate from Cornell University and professional designations from both the International Society of Hospitality Consultants and the Hospitality Sales and Marketing Association International.

Expert insights

Cutting edge analysis.

Report

Atlanta Hotel Market Update, Feb 2023

Atlanta’s hotel market continues growing, keeping up with the national trend. While there is 1.9% room supply growth in the US market, the 11.0% growth in demand has greatly boosted the occupancy and ADR on a national basis, with annual growth rates of 8.9% and 19.1%, respectively. The positive trend also arrived in Atlanta, which showed an 8.4% growth in occupancy and 18.0% growth in ADR, only slightly behind the national data for the year 2022. Transients serve as the major revenue stream, while better revenue management could drive up performance. For the Atlanta market, transient customers have made up 60.5% of the demand in the market. The ADR for transient customers is $196.93, which serves as a major source of revenue for hotels. Group customers take up 32.7% of demand at $185.42. The rest of the demand is contributed by contract customers, who pay at a discount of $97.70.

Paul Breslin
Paul Breslin
Managing Director, USA
Report

Traveling with Intention

In recent years, the concept of “traveling with intention” has gained momentum, reflecting a shift in traveller expectations and behaviours towards more meaningful and impactful experiences.

Report

Hotel Management Agreements: Creating a ‘win-win’ relationship

While the future cannot be perfectly predicted, protectants can be put into place that provides the option of a favorable choice of action. The COVID-19 pandemic has put additional pressure on hotel owners and operators, which in turn has resulted in disunity during a critical period. It is times like these, that owners and operators find the terms of their Hotel Management Agreement (HMA), which they had made clear sense at the time, did not stand the test of time. Why is it essential for the HMA to be a win-win? Some may call it a ‘rude awakening’, but perhaps it is more ‘trial by fire’ of the management agreement. In this report, we first discuss the importance of a ‘win-win’ HMA and why it matters. Then the pressure points of an HMA that are often highly contended such as the term, fees, centralized services, performance test, and the language found throughout most agreements. Finally, we conclude with guidance for hotel owners on the best methods to achieve a win-win HMA.

John Duran
John Duran
Senior Consultant, USA
Report

Denver RiNo District Market Report

Denver’s River North (RiNo) neighbourhood is emerging as one of the city’s most dynamic districts, showcasing significant potential for hotel development. This report provides an in-depth analysis of the RiNo neighbourhood, highlighting its growth, key market drivers, and opportunities for hotel investment.

William Kottenstette
William Kottenstette
Managing Director, USA
Report

The Caribbean Resort Product

The last recession, coupled with the maturation of the social web, has led to new purchasing behaviors and disruption in the travel industry. While the hospitality sector is often perceived as slow to adapt to change, how resorts respond to shifting consumer preference will determine their viability. In this latest report, we look at how the Caribbean resort product is evolving to stay relevant in an increasingly global tourism market.