Elliot Sheasby
Senior Consultant, London, United Kingdom
Elliot Sheasby is Senior Consultant at Horwath HTL UK and has considerable experience in a number of areas, including feasibility studies, market research and strategic planning, with a particular focus on the hospitality sector.
Bio
Elliot is dedicated to supporting clients in the development of new hotel projects and the enhancement of existing ones. He has a proven track record in optimising the value and performance of hotel assets, which involves conducting comprehensive operational reviews, financial analysis and providing strategic recommendations.
In his current role, Elliot serves as a Director for one of the UK's most prestigious corporate hospitality companies, where he plays a leading role in the development, planning and implementation of commercial strategies. Additionally, Elliot is a qualified ICAEW Chartered Accountant (ACA) and serves as a Management Consultant for Horwath HTL UK, a member of the Crowe Global network.
Elliot has also gained valuable experience from four years with Crowe UK's Risk and Assurance team, where he had the opportunity to lead various projects encompassing commercial strategy evaluations, bespoke advisory services, and traditional internal audit reviews. His academic background includes an undergraduate degree in Economics from York University, a Graduate Diploma in History from the University of London, Birkbeck, and his ACA qualification from the ICAEW.
Elliot's comprehensive skill set includes offering guidance on market positioning, brand strategy, and competitive analysis, with the aim of ensuring his clients make well-informed decisions to drive their success in the competitive hospitality market.

Elliot's Experience
Bold Steps Forward
We help clients achieve extraordinary outcomes
Independent Portfolio Valuation for UK-based Hotel Group
United Kingdom
Hotel Group IT Strategy
Europe
Budget Forecasting
London, United Kingdom
Brand Development Strategy
Global
Feasibility Study and Operational Strategy
Torquay, United Kingdom
Feasibility Study
Oxford, United Kingdom
Market Entry Strategy of International Student Hotel Owner / Operator.
London , United Kingdom
Market Analysis to Support Buyer Due Diligence
Northern Ireland, United Kingdom
Expert Insights
Cutting edge analysis
Implementing an ESG plan in the Hotel Sector
Sustainability is not new but the impact of the COVID-19 pandemic and ongoing conflicts makes it hard to escape the implications of climate change and diversity & inclusion on our everyday lives.

Asylum Accommodation Contracts: The Next Chapter
The UK is obliged to provide accommodation and related services to asylum seekers who would otherwise be destitute. The Home Office awarded Asylum Accommodation and Support Contracts (AASC) in January 2019 which commenced in September 2019 (replacing the prior COMPASS contracts) to three companies with specific regional coverage as follows: • Serco for the Midlands the East of England and the North West. • Mears Group for the North East, Yorkshire and Humberside, Scotland and Northern Ireland. • Clearsprings Ready Homes for the South and Wales. These providers in turn make contracts with hotels, but remain responsible for related services, property maintenance plans and inspections.

Hospitality is at the heart of real estate repositioning across the UK
Repurposing and repositioning properties into hotels and alternative uses in towns and cities across the UK is an innovative strategy for investors. However, due diligence and careful planning are essential to mitigate risks and optimize returns.
