Diego Rodriguez
Managing Partner, Buenos Aires, Argentina
With over 20 years of experience in the industry, since 2023, Diego Rodríguez has served as Managing Partner of the Argentina office, taking responsibility for overseeing consulting projects and regional collaboration with other Latin American offices.
Bio
Diego Rodríguez has served as Managing Partner of Horwath HTL Argentina since 2023. His responsibilities include leading and overseeing consulting practices and projects, as well as promoting regional collaboration with other offices across Latin America.
With extensive experience in international consulting, Diego specializes in the tourism, hospitality, leisure, and mixed-use development sectors. His expertise encompasses conducting in-depth market studies, feasibility analyses, and project conceptualization from initial phases through to execution. He is proficient in developing detailed economic models for financial analysis and has demonstrated a strong ability to establish strategic relationships with leading brands in the sector, ensuring the success and sustainability of projects.
His strategic vision and innovative approach have established him as a trusted advisor capable of navigating the complexities of dynamic and constantly evolving markets. Diego holds a Bachelor's degree in Marketing and Market Research, complemented by a Master’s in Business Administration (MBA). This solid academic background, combined with his extensive practical experience, enables him to deliver insightful and tailored solutions to meet clients' needs. As Managing Partner, Diego continues to drive the growth and success of Horwath HTL Argentina by leveraging his deep industry knowledge, commitment to excellence, and strategic leadership, while fostering collaboration throughout the region.

Diego's Experience
Bold steps forward
We help clients achieve extraordinary outcomes.
Hilton Garden Inn Hotel Feasibility Study
Posadas, Argentina
Valuation do ex-Hotel Sofitel
Buenos Aires, Argentina
Due Diligence and Advisory on Six Senses Acquisition
Bariloche, Argentina
Valuation of Panamericano Hotel for Sheraton Conversion
Bariloche, Argentina
Valuation of the Marriott Hotel
Buenos Aires, Argentina
Strategic Consulting for “Aldea en la Patagonia”
San Martin de los Andes, Argentina
Strategic Consulting for “El Borgo” Hotel
Mendoza, Argentina
Mixed-Use Conceptualization at Galería Güemes
Buenos Aires, Argentina