Our Offices

Welcome to Indonesia

Horwath HTL's Indonesia office opened in 1998 to support the regional HQ in Singapore. We work mostly with Indonesian developers and hotel owners, assisting them to make best use decisions on new builds and renovations. In addition, we work with new owners on realistic investment values and strategic solutions for repositioning, branding and upside opportunities.

Regional Contact

Jakarta

World Trade Center 1, 17th floor
Jl. Jenderal Sudirman No.Kav. 29-31
RT.8/RW.3, Kuningan, Karet,
Kecamatan Setiabudi
Kota Jakarta Selatan
DKI Jakarta 12920

Bali

Jl. Sunset Road No. 28,
Seminyak, Kecamatan Kuta,
Kabupaten Badung, Bali

00+

Years in the Indonesia market

0+

Experts In-Market

000+

Projects completed across Indonesia and Asia Pacific

Capabilities

Creative solutions for a complicated world.

Strategy and Planning

It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.

Growth, Sales and Marketing

Do more with what you have. Get your focus and resources to the right place.

Operational Support

What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.

Transaction Advisory

When there is a deal to be done, you may only have one chance. Let's get it right.

Sustainability

Sustainability and financial performance are two sides of the same coin. Future proof your assets.

Local Insights

Cutting-edge analysis.

Report

Indonesia: The impact of government austerity measures

The Indonesian hospitality industry is grappling with the effects of the government’s budget austerity policy, introduced in November 2024, according to a recent survey conducted by the Indonesian Hotel and Restaurant Association (PHRI) and Horwath HTL. The survey, which gathered responses from 726 hoteliers across 30 provinces, highlights significant concerns regarding declining market performance, with 83% of respondents indicating an unfavourable start to 2025. Government-related demand, historically comprising 5-7% of hotel business, and MICE-related demand, making up 6-21%, have been drastically affected.

Matt Gebbie
Matt Gebbie
Director, Indonesia
Report

Lombok Hotel & Branded Residences 2025

Lombok, long overshadowed by Bali, remains rich in natural and cultural appeal but underperforms in tourism development due to connectivity issues and hesitant investment. Despite solid domestic tourism growth, international arrivals are lagging, reaching only 430,000 in 2024, down from their 2019 peak. Domestic visitors, however, surged to over 3.2 million.

Matt Gebbie
Matt Gebbie
Director, Indonesia
Report

Bali Hotel & Branded Residences 2025

Bali’s hotel sector experienced a record-breaking performance in 2024, surpassing 2023’s record. Occupancy and average daily rates (ADR) saw significant increases, contributing to a 14% rise in revenue per available room (RevPAR). Domestic tourism remained strong, with over 10 million domestic visitors, while international arrivals reached 6.3 million, exceeding pre-pandemic levels. Australia, India, and China were the top international markets.

Matt Gebbie
Matt Gebbie
Director, Indonesia
Report

Bali Hotels & Branded Residences 2024

In 2023, Bali’s hotel market experienced a remarkable rebound, surpassing peak 2019 RevPAR numbers by a whopping 37% (entirely ADR driven). The only performance matrix sliding is ALOS down to just over 3 days, no doubt impacted by ADR increases – in it for a good time, not a long time. By rate category, luxury resorts’ ADR soared and the upper-midscale resorts nailed RevPAR. Outstanding occupancy in both Kuta and Legian (Sanur boomed) and rates at resorts in Jimbaran / Uluwatu surpassed expectations. Bali’s branded residences sector is on an upward trajectory this year, bolstered by strong demand for second homes and investment into leisure-oriented real estate.

Matt Gebbie
Matt Gebbie
Director, Indonesia
Report

Bali Hotels & Branded Residences 2023

The 2023 edition of the Bali Hotel & Branded Residences Report by Horwath HTL provides a comprehensive analysis of the market dynamics, performance metrics, and outlook for Bali’s hospitality sector. This summary highlights key findings from the report. 2022 marked a significant recovery for Bali’s tourism industry as travel restrictions were eased and eventually removed. A quarantine-free trial period and Visa on Arrival (VOA) program initiated in March 2022, expanded to 86 countries by September 2022, fueled this recovery. Foreign arrivals surged, particularly from May onwards, with December 2022 numbers only 32% below pre-pandemic levels. Domestic tourism remained resilient throughout the pandemic, providing a crucial lifeline.

Matt Gebbie
Matt Gebbie
Director, Indonesia
Report

Asia Pacific Hotel Sustainability Trends 2022

Greenview and Horwath HTL are pleased to present the annual Asia Pacific Sustainability Trends 2022 report, which is published for the seventh consecutive year. This report presents results of the 2022 Horwath HTL Asia Pacific Hotel Industry survey. For this year’s report, a total of 2,586 hotels across 15 countries participated by contributing information about their uptake in sustainability practices as well as utility data from 2021 calendar year. The data is compared against a 2019 baseline to provide insight into the average changes in energy and water consumption and costs by country and service type pre and post pandemic. Additionally, sustainability practices undertaken by hotels were also analyzed to understand implementation status at the country level. Continuous spreading of awareness and scaling of solutions globally will enable further advancement in this region. We are proud to support the industry’s effort to benchmark best practices in sustainability, with the results of this report contributing towards publicly available industry-wide initiatives for hoteliers to understand their properties’ sustainability standing: the Cornell Hotel Sustainability Benchmarking study, Green Lodging Trends Report and Greenview Hotel Footprinting Tool. We would like to acknowledge and thank the Honorary Advisory Board for the Horwath HTL annual hotel industry surveys and the supporting Country Hotel Associations for their participation and strong support.

Robert Hecker
Robert Hecker
Managing Director, Singapore