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Budapest hotel demand hits record 9.83 million guest nights in 2025
Budapest’s hotel market reached a new demand record in 2025, with 9.83 million guest nights, rising ADR and a record 19.6 million airport passengers. Horwath HTL analyses the key trends.
Beyond the final whistle: How mega sporting events transform cities
As Europe’s most prestigious club football event approaches Budapest, attention is increasingly turning not only to the spectacle on the pitch, but also to the broader impact such mega sporting events generate for host cities. Today, football games such as the UEFA Champions League Final extend far beyond sport itself — serving as powerful catalysts for tourism growth, international visibility, infrastructure activation, and long-term economic development.
Poland Hotel & Chains Report 2026
Poland’s hotel market is growing fast. The 2026 Horwath HTL Poland Hotel & Chains Report tracks 532 chain hotels operating 74,138 rooms across a total market of 2,629 properties. With chain penetration at 46% by rooms, international and domestic operators expanding, and a significant development pipeline ahead, Poland is firmly establishing itself as one of Central and Eastern Europe’s most dynamic hospitality markets.
New Zealand Hotel Performance Focus April 2026
Despite ongoing geopolitical turmoil, New Zealand’s hotel sector delivered another strong month in April, with healthy RevPAR growth across the country’s key centres. Download the report below to read our full analysis and regional highlights.
Spain Hotel & Chains Report 2026
The Spanish hotel sector continues to demonstrate strong resilience and adaptability, consolidating its position as one of the leading hospitality markets in Europe. Building on the strong post-pandemic recovery, the industry has entered a new phase characterised by sustained demand, increasing international visibility, and the progressive professionalisation of the sector.
The Industrialisation of Hospitality
When entering a hotel in Germany in the year 2000, guests would often still meet the owner personally at the reception desk. Today, check-in is frequently completed digitally via smartphone – efficient, standardised and in some cases without any direct personal interaction.
Spirit is gone, fuel costs are rising and Mexico’s hotels are caught in the middle
The shutdown of Spirit Airlines delivers a major shock to Mexico’s tourism economy, removing one of the largest ultra‑low‑cost carriers serving the U.S.–Mexico leisure corridor at the same time global jet‑fuel prices are rising.
AI in Hospitality: where it is working in Asia and where it is just marketing
Every hotel owner in Asia Pacific has, by now, sat through a pitch that promised artificial intelligence would transform their property or their asset portfolio. The pitch is often well-produced, the demo is often impressive, and the price tag is almost always substantial. What is rarely clear, however, is what problem the technology solves for this asset – at this stage, under this ownership — and what it will take to realize that promise.
Buahan a Banyan Tree escape
Buahan, a Banyan Tree Escape is a 16-key open-air luxury retreat in the highland valley north of Ubud, Bali in Indonesia. Built around a “No Walls, No Doors” architectural philosophy, it is the first fully open-air property in the Banyan Group portfolio — and one of the most formally recognised sustainable luxury properties in the world.
Canada Hotels & Chains Report 2026
The Canada Hotels & Chains Report 2026 provides a comprehensive overview of the Canadian hospitality sector, analysing both independent and branded hotel performance as of 2025. Drawing on industry data from CoStar and Horwath HTL’s proprietary research, the report evaluates market recovery, operational performance, supply distribution, and investment trends across the country.
New Zealand Hotel Performance Focus March & Q1 2026
New Zealand’s hotel sector finished the first quarter with strong momentum, carrying forward the exceptional performance recorded across January and February 2026, with no material signs of demand weakness in March following world events that started on 28 February. Download the report below to read our full analysis and regional highlights.
How Sydney events reshape pricing, performance and demand
Too soon? Potential ramifications of regime change on Venezuela’s lodging industry
For decades, Venezuela has existed in a state of suspended potential – an economy with extraordinary natural resources, a strategic geographic position, and globally recognizable tourism assets, yet constrained by political instability, underinvestment, and deteriorating infrastructure.
Ireland Hospitality, Tourism & Leisure Market Update
Welcome to the latest edition of Crowe/Horwath HTL Ireland’s Market Update, where we review Ireland’s hotel sector performance and consider emerging trends shaping the tourism and hospitality sector.
The death of ‘vibes-based’ sustainability: why the insurance market is the new ESG sheriff
The Insurance market doesn’t care what governments think about climate – they are following the numbers and insurance premiums are going up because of that. Insurance providers are now acting as the hospitality industry’s ultimate regulators, pricing in $224 billion in annual climate losses that political manifestos choose to ignore. James Chappell and Alex Smith of FuturePlus dig in to what this dynamic means for hospitality asset values.
Leisure Leads, Business Lags
International visitor data showed that New Zealand’s recovery in 2025 was led by holidaymakers, with business travel still well behind. Download the report below to read our full analysis.
Bali Hotel & Branded Residences 2026
Bali’s hotel and real estate market demonstrated remarkable resilience in 2025, transitioning from a post-pandemic recovery phase into a period of sustained, mature performance. This annual report produced by Horwath HTL in partnership with the Bali Hotels Association and C9 Hotelworks – delivers a comprehensive analysis of tourism arrivals, hotel performance by rate tier and location, new supply trends, and the evolving branded residences landscape.
Mexican hotels vs. OTAs: time to reclaim distribution
Mexico’s hotel industry is experiencing one of the strongest recoveries in the global hospitality market. Tourism contributed 8.6% of national GDP in 2023, supporting over 4.9 million jobs, and the country welcomed 27 million international visitors in 2024, including 22.3 million arriving by air.