HSS. Trends Study: Hospitality 2021/22

New Report from Horwath HTL DACH. Initially presented at the 11th Heilbronn Hospitality Symposium – The report, in cooperation with the Heilbronn Institute for Applied Market Research (H-InfaM) of the Heilbronn University of Science, is a B2C and B2B survey investigating current trends and the readiness of the hotel and catering industry.

Questions include:

• What does the host expect from the consequences of the pandemic for his employees and his future economic development?

• What does the host expect from the consequences of the pandemic for his employees and his future economic development?
• Would you be willing to pay higher prices for drinks and food in exchange for a wage increase for service staff in hotels and restaurants?

The Hospitality survey was initiated and conducted by Dr Joachim Allhoff, Prof. Dr Christian Buer and Prof. Dr Markus Zeller (Jade University of Applied Sciences) and their results were presented at the Heilbronn Hospitality Symposium on 11th November 2021.