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Maria Jose Gutierrez

Title: Director
Office: Argentina
Av. Hipólito Yrigoyen 434, 2°Piso
Buenos Aires
Phone: +34 607 511 642
Mob: +54 9 115 738 3637


Maria José Gutiérrez currently holds the position of International Director in Horwath HTL LatAm and Managing Director in Horwath HTL from Mexico and Colombia. She specializes in ski resorts, residential tourism, thermal tourism, hotels and resorts conceptualization, golf courses, marinas and tourism standards and quality. She has led and participated in conceptualization projects, feasibility assessmentand market research, besides generating private investment for projects promoted by public administration and prospecting demand for destinations. She was member of the Intersectoral Committee of Certification of the ICTE -Instituto para la Calidad Turística Española- and member of the writing committee of tourism quality standards and their application in thermal and spa establishments for ICTE and ANET in Spain. Recently, María José Gutierrez created the Colombian Tourism Thermal Project for the country’s government; in addition, she conducted a research study of the potential hotel development in the eight most important cities in the country.
Throughout her extensive career, she participated in the development of projects in Mexico, Colombia, Argentina, Brazil, Chile, Panama, Peru, Dominican Republic and Ecuador. She has also developed projects in European countries such as Bulgaria, Croatia, Czech Republic, Germany, Poland, Portugal, Romania, Russia, Senegal, Spain and Ukraine.