Project Scope

Our office was commissioned by the local government of Belitung to develop a comprehensive master plan for a Tourism Special Economic Zone (TSEZ) on the island. The primary goal was to create a strategic framework that would position Belitung as a leading international tourism destination while ensuring sustainable economic development and the preservation of its natural and cultural heritage.

The project began with an extensive situational analysis, including environmental assessments, socio-economic studies, and evaluations of existing infrastructure. We conducted thorough market research to understand global tourism trends, target demographics, and the competitive landscape. A SWOT analysis was performed to identify the island’s strengths, weaknesses, opportunities, and threats, providing a solid foundation for strategic planning.

Stakeholder engagement was a critical component of our approach. We facilitated consultations and workshops with government officials, local communities, business leaders, and potential investors to gather diverse insights and foster a shared vision. Their input was instrumental in aligning the master plan with regional development objectives and socio-economic goals.

Our team developed a detailed land-use plan optimizing spatial arrangements for hospitality facilities, commercial zones, recreational areas, and supporting infrastructure such as transportation networks and utilities. Environmental sustainability was a guiding principle; we integrated eco-friendly design practices, conservation strategies, and green spaces to minimize ecological impact and promote long-term sustainability.

An economic feasibility study was conducted to outline projected investments, revenue streams, and employment opportunities. We analyzed potential fiscal incentives, regulatory frameworks, and public-private partnership models to attract both domestic and international investors. Recommendations included tax incentives, streamlined permitting processes, and legal protections to enhance the TSEZ’s attractiveness to investors.

We formulated a strategic marketing and branding plan to position the Belitung TSEZ effectively in the global tourism market. Target markets were identified, and unique selling propositions were developed to highlight the island’s pristine beaches, geological formations, and cultural attractions. Promotional strategies were recommended to increase international visibility and attract tourists and investors.

An actionable implementation roadmap was created, detailing phased development timelines, budget allocations, risk mitigation strategies, and key performance indicators for ongoing monitoring. We proposed governance structures to oversee the TSEZ’s development, emphasizing transparency, efficiency, and stakeholder collaboration.

The master plan provided the client with a strategic blueprint to confidently advance the TSEZ initiative. It offered clear guidance on transforming Belitung into a vibrant tourism hub poised to drive economic prosperity, create employment opportunities, and enhance the quality of life for local communities while preserving the island’s unique environmental and cultural assets.

Project Location

Belitung, Indonesia