Hospitality Experience
Select Service Hotel Feasibility Study
Advisor to the development of a 200+ bedroom select-service hotel in Dublin City Centre.
Project Scope
Horwath HTL Ireland acted as the advisor for the development of a 200+ bedroom select-service hotel in Dublin City Centre, providing a detailed feasibility study to support the project’s planning and investment decisions. The study was commissioned to evaluate the market potential, operational viability, and financial outlook for the proposed development, ensuring alignment with Dublin’s dynamic hospitality market.
The project began with a comprehensive market analysis, including a review of the select-service segment in Dublin, competitor benchmarking, and an assessment of demand drivers such as business travel, tourism, and event activity. This research provided a clear understanding of the local market conditions and opportunities for a select-service offering.
Our analysis also included recommendations on the optimal positioning, size, and facilities for the hotel. We identified key features that would appeal to the target demographic, such as functional yet stylish guest rooms, limited but high-quality food and beverage options, and communal spaces that align with the select-service model. These recommendations ensured a balance between operational efficiency and guest satisfaction.
The feasibility study included robust financial projections, covering revenue potential, operating costs, and anticipated return on investment. By providing detailed scenario analyses, we offered the client clear visibility into the risks and rewards of the project, enabling informed decision-making.
This advisory engagement has positioned the project for success by aligning the development concept with market needs and investor expectations. Our expertise in the select-service segment and local market dynamics underscores our ability to deliver tailored, impactful advice for strategic hospitality investments.
