Hotel development continues to gain momentum. Brands are growing, developers are active, and capital is cautiously finding its way back into the market. But in today’s environment, simple feasibility isn’t enough. Stakeholders need to understand not just whether a project is viable – they need to know how it will affect the competitive landscape, the community, and long-term asset performance. That’s why true feasibility requires an integrated approach – one that combines market impact insight with disciplined valuation and investment foresight.

Currently, over half of hotel stays result from loyal customers, contributing significantly to occupancy, profitability, and income stability (Source: Marriott, Hilton, Hyatt, Wyndham and Choice public filing). Strengthening loyalty programs is a strategic priority in Europe; in Spain, some chains boast over 15 million registered users, generating more than 50% of direct channel sales. (Source: Hosteltur)

Recent federal policy activity in the United States is reshaping the operating environment for hotels and travel-aligned businesses. The implications of new regulatory measures—ranging from tightened cross-border access to reductions in government expenditures and a reconfigured trade posture—are already filtering through to performance data and asset pricing in hospitality. At Horwath HTL, our focus is to help stakeholders interpret these signals through the lens of value: whether that’s the valuation of individual hotel assets, the enterprise value of lodging platforms, or the strategic advisability of hospitality investment. In today’s climate, our role centers on identifying how policy inputs are translating into financial outcomes for hotel owners, operators, and investors.

In 2024, Mexico’s tourism sector continued its robust post-pandemic recovery, contributing 8.6% to the national GDP and employing over 4.9 million people. Tourist arrivals reached 27 million, with 22.3 million entering by air – 63% from the U.S. – underscoring Mexico’s continued appeal to international travelers. This comprehensive market study outlines the main trends, growth segments, and challenges for Mexico’s hospitality sector as of 2024 and forecasts into 2025–2028.

The Indonesian hospitality industry is grappling with the effects of the government’s budget austerity policy, introduced in November 2024, according to a recent survey conducted by the Indonesian Hotel and Restaurant Association (PHRI) and Horwath HTL. The survey, which gathered responses from 726 hoteliers across 30 provinces, highlights significant concerns regarding declining market performance, with 83% of respondents indicating an unfavourable start to 2025. Government-related demand, historically comprising 5-7% of hotel business, and MICE-related demand, making up 6-21%, have been drastically affected.