USA Valuation

Defining the Standard

The U.S. Practice: Defining the Standard

Across the Horwath HTL global network, the United States valuation practice stands out for its technical discipline, regulatory precision, and exclusive focus on hospitality, tourism, and leisure (HTL) assets. HTL properties are uniquely complex operating businesses; our valuation work fully conforms to USPAP and Appraisal Institute standards and is executed by specialists dedicated solely to this asset class.

The U.S. is the world’s most sophisticated hospitality market—where institutional capital, legal exposure, tax scrutiny, and financial reporting requirements demand accuracy at the highest level. As a member firm of Crowe and part of the Crowe Global network, Horwath HTL U.S. applies ASC-aligned fair-value methodologies that resonate with auditors, lenders, investors, and regulatory bodies. From major operators and REITs to law firms and government agencies, clients rely on our valuations for their defensibility, clarity, and decision-quality.

Core Services

Featured Services

Valuations & Appraisals
Financial Reporting Valuation
Advisory & Consulting
Feasibility & Market Studies
Testimony & Litigation Support Services
Convention, Sports & Entertainment Facilities
Sustainability, Technology & ESG Reporting.
Expertise in Complex Valuation Matters

Hotel valuations are never straightforward. They require the integration of real estate, going-concern, and intangible asset components—an interplay unlike any other property type. In the U.S., additional complexity is layered through property tax systems, litigation environments, accounting rules, and regulatory oversight.

Our practice specializes in the matters that demand the greatest technical expertise:

  • Litigation-Related Valuations – From tax appeals to bankruptcy proceedings, we provide defensible, court-ready appraisals.
  • Mega Portfolio Analytics – We handle large-scale, multi-asset portfolios across geographies, balancing speed with depth to inform transactions and financing.
  • Complex Asset Advisory – Stadiums, resorts, entertainment venues, mixed-use leisure assets—our experience spans the most unique and challenging properties.
  • Intangible Asset Extraction – Separating taxable from non-taxable value and isolating brand, management, and goodwill components are areas where our leadership is recognized globally.

This combination of expertise allows Horwath HTL to not only answer valuation questions, but to shape outcomes in disputes, negotiations, and investment decisions.

Litigation and Advisory Leadership

The U.S. is the most litigious environment in the world for real estate. Hotel assets, given their complexity, are often at the center of disputes—whether over property taxes, partnership dissolutions, condemnation, or bankruptcy. Bryan Younge and the U.S. Horwath HTL team have built their reputation on providing the caliber of work that stands up under the toughest scrutiny.
We work hand-in-hand with leading tax attorneys and litigators, offering more than just numbers:

  • Independent analyses that reveal hidden value drivers.
  • Transparent methodologies that withstand expert cross-examination.
  • Testimony that simplifies the complex for judges and juries.

Beyond disputes, our advisory role extends to shaping investment and strategic decisions. Whether a client is considering acquiring a resort, developing a branded residence program, or restructuring debt, our insights on value inform every critical step.

Mega Portfolios and Accelerated Results

In today’s transaction environment, speed matters. Investors, lenders, and operators frequently face portfolio-level decisions spanning dozens of hotels, sometimes across multiple continents. The ability to deliver rapid, yet rigorous, results is a core strength of Horwath HTL.

We leverage advanced modeling, proprietary analytics, and a highly specialized team to:

  • Turn around portfolio valuations under compressed timelines.
  • Provide consistent results across asset classes and geographies.
  • Support decision-making with scenario testing and market sensitivity analyses.

Clients rely on us when timing is critical—whether in competitive bidding processes, refinancing deadlines, or portfolio restructuring.

Rapid Response Capability

The speed of the U.S. market demands agility. Opportunities emerge, disputes escalate, and regulators call with little warning. Horwath HTL USA has developed a “rapid response” framework, designed to mobilize resources at once while never compromising the integrity of results.

Key features include:

  • Dedicated rapid-response teams available for urgent assignments.
  • Streamlined data-gathering protocols that minimize client burden.
  • Pre-built analytical frameworks adaptable to unique client needs.

This ensures that clients are never left waiting when time is of the essence.

U.S. Leadership: Bryan Younge, MAI, ASA, FRICS

The U.S. valuation practice is led by Bryan Younge, a globally recognized hospitality valuation expert whose career spans senior roles at international advisory firms and assignments across multiple continents. A graduate of Cornell University’s School of Hotel Administration and Northwestern University’s Kellogg School of Management, Bryan brings a rare combination of operational insight, advanced financial expertise, and institutional valuation discipline.

His professional background includes valuation, advisory, and litigation-related work involving multi-billion-dollar hotel and resort portfolios, complex tax matters, large entertainment and leisure assets, and major sports and event-driven facilities. This broad exposure informs the standards, methodologies, and strategic direction of Horwath HTL’s U.S. practice.

Bryan’s vision for Horwath HTL USA is to operate as the most trusted, technically rigorous, and globally connected hotel valuation practice in the industry. Under his leadership, the team is strengthening the profession through disciplined methodology, innovation in valuation analytics, and deep collaboration across the worldwide Horwath HTL network.

Horwath HTL
100% HTL Focus

Unlike many valuation practices that spread across multiple property types, Horwath HTL USA is committed exclusively to hotels, tourism, and leisure assets. This singular focus is not just a distinction—it is an advantage. Every model, every assumption, every benchmark we use is rooted in the dynamics of hospitality.

Our expertise is reinforced by the broader Horwath HTL network, the world’s largest independent hospitality consultancy, with more than 50 offices worldwide. The U.S. practice contributes to and benefits from this global knowledge base, ensuring that our clients receive not only local insight but also international perspective.

Why Clients Choose Horwath HTL USA

Clients turn to Horwath HTL USA for hotel valuations because:

  • We deliver credibility in the most complex environments.
  • We provide clarity when disputes or decisions are clouded by complexity.
  • We respond with speed without sacrificing rigor.
  • We are specialists, not generalists—our entire focus is hospitality.

Ultimately, we give clients confidence: confidence in their numbers, confidence in their strategies, and confidence in outcomes.

Conclusion

Hotel valuation in the United States demands a rare blend of technical expertise, speed, and judgment. Horwath HTL USA provides exactly that. With leadership by Bryan Younge, MAI, ASA, FRICS, and a practice focused 100% on HTL, we set the global standard for complexity, litigation support, mega portfolio analytics, and rapid response.

As part of Horwath HTL’s global network, we contribute to a unified mission: to bring clarity and confidence to the hospitality industry through trusted advice and unparalleled expertise. From single-asset disputes to billion-dollar portfolios, Horwath HTL USA is where the world turns for answers in hotel appraisal and valuation.

U.S. Lodging and HTL Research

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Alabama North

The Alabama North hotel market’s performance through October 2025 indicates a period of adjustment, with monthly occupancy declining by 7% year-over-year to the mid-50% range. While this reflects softening demand, Average Daily Rate (ADR) held flat compared to the prior year, suggesting operators ar

Alabama South

The Alabama South hotel market’s performance through October 2025 reveals a recent shift in operating dynamics. For the month, overall market occupancy declined by approximately 9% year-over-year, settling in the high 50% range. However, this drop in volume was counteracted by a robust 11% year-ov

Alaska

The Alaska hotel market’s latest performance data, covering October 2025, reveals a complex but resilient landscape across all hotel classes from Economy to Upper Upscale. In the most recent month, the market as a whole experienced a 4% year-over-year increase in Average Daily Rate (ADR), but this w

Albany – NY

The Albany hotel market’s performance through October 2025 reflects recent stability, with monthly occupancy holding in the low 70% range, though down slightly by 1% year-over-year. This minor dip in demand, combined with a flat year-over-year Average Daily Rate (ADR), led to a modest 2% decline i

Albuquerque – NM

The Albuquerque hotel market’s latest performance, covering October 2025, indicates a slight softening in year-over-year results. Overall market occupancy declined by 2% to reach 70%, while Average Daily Rate (ADR) posted a marginal 1% gain. This combination resulted in a 2% decrease in Revenue pe

Allentown – Reading – PA

The Allentown-Reading hotel market’s performance through October 2025 indicates a period of stabilization, with monthly occupancy settling in the high 60% range, a 2% dip year-over-year. While the Average Daily Rate (ADR) remained flat compared to the same month last year, the modest occupancy dec

Arizona Area

The Arizona Area hotel market’s performance through October 2025 indicates a broad-based cooling trend. Monthly occupancy for the market settled in the mid-60% range, an 8% decline compared to the same month last year, while the Average Daily Rate (ADR) also softened with a 1% year-over-year dip.

Arkansas Area

The Arkansas Area hotel market’s performance, with data through October 2025, reflects a landscape of modest rate growth countered by softening demand. In the most recent month, overall market occupancy was in the high-50% range, representing a 3% decline compared to the prior year. Despite lower