The U.S. Practice: Defining the Standard
Across the Horwath HTL global network, the United States valuation practice stands out for its technical discipline, regulatory precision, and exclusive focus on hospitality, tourism, and leisure (HTL) assets. HTL properties are uniquely complex operating businesses; our valuation work fully conforms to USPAP and Appraisal Institute standards and is executed by specialists dedicated solely to this asset class.
The U.S. is the world’s most sophisticated hospitality market—where institutional capital, legal exposure, tax scrutiny, and financial reporting requirements demand accuracy at the highest level. As a member firm of Crowe and part of the Crowe Global network, Horwath HTL U.S. applies ASC-aligned fair-value methodologies that resonate with auditors, lenders, investors, and regulatory bodies. From major operators and REITs to law firms and government agencies, clients rely on our valuations for their defensibility, clarity, and decision-quality.
Valuation Lead
Core Services
Featured Services
Our core practice centers on delivering defensible valuations performed exclusively by state-certified general appraisers in full compliance with USPAP and Appraisal Institute standards. Each assignment reflects a deep understanding of operating performance, brand and management agreements, market conditions, and asset-specific risk. We issue value opinions that support financing, transactions, ownership decisions, and long-term investment strategy. Every conclusion is transparent, carefully reasoned, and engineered to withstand regulatory, lender, and audit scrutiny.
As a member firm of Crowe and part of the Crowe Global network, our valuations are prepared by licensed appraisers who understand the technical and regulatory expectations of U.S. GAAP, IFRS, and ASC fair-value standards. We provide fair-value measurements under ASC 820, purchase price allocations under ASC 805, intangible impairment testing under ASC 350, and lease-related valuation under ASC 842, all supported by documentation aligned with audit and PCAOB-recognized methodologies. Our work integrates seamlessly into the financial reporting process and is evaluated using standards followed by major accounting firms. Clients rely on us for valuations that are technically sound, defensible, and fully audit-ready.
Our advisory work is led by state-licensed, USPAP-compliant valuation professionals and grounded in recognized Appraisal Institute professional practice. We evaluate the value impact of capital planning, operational strategy, brand and operator selection, financial structuring, and investment alternatives. Each engagement is powered by rigorous cash-flow analysis and real market evidence—not theoretical consulting models. The result is guidance that is clear, actionable, and directly tied to asset value under recognized valuation standards.
Our feasibility and market studies are performed by licensed valuation specialists and guided by USPAP development standards and Appraisal Institute methodology. We analyze market performance, demand behavior, and competitive context to determine whether a project can achieve sustainable, financeable performance levels. Our forecasts are tied directly to stabilized value and long-term economic reality rather than speculative assumptions. These studies provide lenders, investors, and developers with conclusions fully supported by recognized valuation practice.
We provide independent valuation expertise for disputes, regulatory matters, and legal proceedings, delivered by appraisers qualified under USPAP Standard 3, state certification requirements, and Daubert/FRE 702 standards for expert testimony. Our work includes valuation review, expert witness services, damages analysis, and support for restructuring, bankruptcy, and special-servicer assignments. Every opinion is grounded in rigorous methodology and supported by transparent, audit-quality documentation. Attorneys and courts rely on our team for clarity, credibility, and impartial, standards-based analysis in high-stakes matters.
We value large-scale venues and event-driven assets using methodologies grounded in USPAP, state-certified appraisal practice, and specialized Appraisal Institute guidance for complex properties. These facilities—ranging from convention properties to major sports and entertainment venues—require advanced models capable of capturing multi-source revenue streams, premium seating dynamics, sponsorship structures, and intricate contractual arrangements. We provide defensible valuations that reflect real operating performance and the broader economic ecosystems these assets anchor. Investors, municipalities, and operators depend on our licensed experts for credible analysis of high-profile, capital-intensive developments.
Our ESG-related valuation work is performed within USPAP, Appraisal Institute sustainability standards, and GAAP/IFRS frameworks where applicable. We analyze how sustainability initiatives, energy-efficiency improvements, and technology-driven upgrades affect asset value, risk, and long-term performance. These assessments translate environmental and efficiency considerations into credible financial terms that support valuation conclusions. Clients rely on our licensed practitioners to guide disclosures, investment planning, and strategic decisions with clear, standards-aligned analysis.
Expertise in Complex Valuation Matters
Hotel valuations are never straightforward. They require the integration of real estate, going-concern, and intangible asset components—an interplay unlike any other property type. In the U.S., additional complexity is layered through property tax systems, litigation environments, accounting rules, and regulatory oversight.
Our practice specializes in the matters that demand the greatest technical expertise:
- Litigation-Related Valuations – From tax appeals to bankruptcy proceedings, we provide defensible, court-ready appraisals.
- Mega Portfolio Analytics – We handle large-scale, multi-asset portfolios across geographies, balancing speed with depth to inform transactions and financing.
- Complex Asset Advisory – Stadiums, resorts, entertainment venues, mixed-use leisure assets—our experience spans the most unique and challenging properties.
- Intangible Asset Extraction – Separating taxable from non-taxable value and isolating brand, management, and goodwill components are areas where our leadership is recognized globally.
This combination of expertise allows Horwath HTL to not only answer valuation questions, but to shape outcomes in disputes, negotiations, and investment decisions.
Litigation and Advisory Leadership
The U.S. is the most litigious environment in the world for real estate. Hotel assets, given their complexity, are often at the center of disputes—whether over property taxes, partnership dissolutions, condemnation, or bankruptcy. Bryan Younge and the U.S. Horwath HTL team have built their reputation on providing the caliber of work that stands up under the toughest scrutiny.
We work hand-in-hand with leading tax attorneys and litigators, offering more than just numbers:
- Independent analyses that reveal hidden value drivers.
- Transparent methodologies that withstand expert cross-examination.
- Testimony that simplifies the complex for judges and juries.
Beyond disputes, our advisory role extends to shaping investment and strategic decisions. Whether a client is considering acquiring a resort, developing a branded residence program, or restructuring debt, our insights on value inform every critical step.
Mega Portfolios and Accelerated Results
In today’s transaction environment, speed matters. Investors, lenders, and operators frequently face portfolio-level decisions spanning dozens of hotels, sometimes across multiple continents. The ability to deliver rapid, yet rigorous, results is a core strength of Horwath HTL.
We leverage advanced modeling, proprietary analytics, and a highly specialized team to:
- Turn around portfolio valuations under compressed timelines.
- Provide consistent results across asset classes and geographies.
- Support decision-making with scenario testing and market sensitivity analyses.
Clients rely on us when timing is critical—whether in competitive bidding processes, refinancing deadlines, or portfolio restructuring.
Rapid Response Capability
The speed of the U.S. market demands agility. Opportunities emerge, disputes escalate, and regulators call with little warning. Horwath HTL USA has developed a “rapid response” framework, designed to mobilize resources at once while never compromising the integrity of results.
Key features include:
- Dedicated rapid-response teams available for urgent assignments.
- Streamlined data-gathering protocols that minimize client burden.
- Pre-built analytical frameworks adaptable to unique client needs.
This ensures that clients are never left waiting when time is of the essence.
U.S. Leadership: Bryan Younge, MAI, ASA, FRICS
The U.S. valuation practice is led by Bryan Younge, a globally recognized hospitality valuation expert whose career spans senior roles at international advisory firms and assignments across multiple continents. A graduate of Cornell University’s School of Hotel Administration and Northwestern University’s Kellogg School of Management, Bryan brings a rare combination of operational insight, advanced financial expertise, and institutional valuation discipline.
His professional background includes valuation, advisory, and litigation-related work involving multi-billion-dollar hotel and resort portfolios, complex tax matters, large entertainment and leisure assets, and major sports and event-driven facilities. This broad exposure informs the standards, methodologies, and strategic direction of Horwath HTL’s U.S. practice.
Bryan’s vision for Horwath HTL USA is to operate as the most trusted, technically rigorous, and globally connected hotel valuation practice in the industry. Under his leadership, the team is strengthening the profession through disciplined methodology, innovation in valuation analytics, and deep collaboration across the worldwide Horwath HTL network.
100% HTL Focus
Unlike many valuation practices that spread across multiple property types, Horwath HTL USA is committed exclusively to hotels, tourism, and leisure assets. This singular focus is not just a distinction—it is an advantage. Every model, every assumption, every benchmark we use is rooted in the dynamics of hospitality.
Our expertise is reinforced by the broader Horwath HTL network, the world’s largest independent hospitality consultancy, with more than 50 offices worldwide. The U.S. practice contributes to and benefits from this global knowledge base, ensuring that our clients receive not only local insight but also international perspective.
Why Clients Choose Horwath HTL USA
Clients turn to Horwath HTL USA for hotel valuations because:
- We deliver credibility in the most complex environments.
- We provide clarity when disputes or decisions are clouded by complexity.
- We respond with speed without sacrificing rigor.
- We are specialists, not generalists—our entire focus is hospitality.
Ultimately, we give clients confidence: confidence in their numbers, confidence in their strategies, and confidence in outcomes.
Conclusion
Hotel valuation in the United States demands a rare blend of technical expertise, speed, and judgment. Horwath HTL USA provides exactly that. With leadership by Bryan Younge, MAI, ASA, FRICS, and a practice focused 100% on HTL, we set the global standard for complexity, litigation support, mega portfolio analytics, and rapid response.
As part of Horwath HTL’s global network, we contribute to a unified mission: to bring clarity and confidence to the hospitality industry through trusted advice and unparalleled expertise. From single-asset disputes to billion-dollar portfolios, Horwath HTL USA is where the world turns for answers in hotel appraisal and valuation.
U.S. Lodging and HTL Research
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