Leisure
Leisure is booming. What are you waiting for?
Global Leisure Market 2022
Walt Disney Parks Revenue 2023
Expected CAGR 2023-2032
Leisure Experience
Bold steps forward
We help ambitious clients achieve extraordinary outcomes.
Our approach
Independent. Innovative.
Deep Industry Insights
Our experts have worked in the leisure industry for many years, amassing a wealth of knowledge and experience that we bring to all our projects.
Client Impact Results
Our focus is always to achieve the best outcome for the client, whatever that outcome is. Our advice is always impartial and independent.
Global Strategy Thought Leaders
Horwath HTL experts can be found speaking at over 100 events a year. Often quoted, we produce many pieces of high class research and work with many universities and industry bodies to solve industry wide problems.
Institutions
Horwath HTL have been asked to work on governmental projects to promote and inspire the next generation of industry solutions. Our Portugal team have been asked to work on 'Nest', the Portuguese governments tourism incubator.
Capabilities
Creative Solutions
Clarity in a complicated world.
Strategy and Planning
It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.
Growth, Sales and Marketing
Do more with what you have. Get your focus and resources to the right place.
Operational Support
What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.
Valuation and Transaction Advisory
When there is a deal to be done, you may only have one chance. Let's get it right.
Research
Expert insights
Cutting-edge analysis.
The ecosystem edge: maximizing stadium naming rights
The practice of selling naming rights for professional sports stadiums has grown into one of the most visible and lucrative sectors of sponsorship marketing. What was once considered a novelty—putting a corporate name on a building—has become a multi-billion-dollar industry with far-reaching implications for teams, municipalities, investors, and brand partners alike. In the NFL alone, naming rights agreements collectively generate well over a billion dollars annually, and new deals continue to climb to unprecedented valuations. Yet the naming rights story is no longer simply about signage, media mentions, or having one’s brand on the skyline. Today, the real value is unlocked when the naming rights contract is designed as part of a fertile ecosystem—a symbiotic environment where the sponsor’s brand, the stadium, the fans, and the surrounding community are actively engaged. The name on the building becomes only one component of a broader, carefully orchestrated strategy.
From ski chalets to boutique hotels – luxury rental entrepreneurs embrace lifestyle hospitalité
In Aspen, Colorado, a once-private lodge has transformed into an ultra-exclusive hotel experience. The Aspen Street Lodge – the first boutique hotel to open in Aspen in over 25 years – features just nine guest rooms and a penthouse, blending a residential-style design with five-star amenities like a rooftop deck, private chef, and even an in-house adventure concierge. This evolution from luxury vacation rental to boutique hotel is no anomaly. Around the world, entrepreneurs who cut their teeth managing high-end vacation homes are now scaling new heights in hospitality by developing intimate hotels and branded residences. It’s a trend fueled by surging demand for experiential travel and lifestyle-driven stays, especially in elite destinations such as Aspen, Vail, and Park City.