Strategy & Planning

Every project starts with a why?

It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.

000+

Years of experience

00k+

Projects Completed

000+

Hospitality, Tourism and Leisure Experts

Services

Let us help you succeed

Whatever your focus, we have the expertise.

Hospitality
Tourism
Leisure
Assets
Companies
Destinations
Transactions

Board Advisory

Business Model Transformation, Corporate Governance Strategy, Corporate Structure Assessment, Organisational Structure, Risk Assessment & Management, Strategic Options Assessment


Business Planning

Business Plan Preparation, Highest & Best Use, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value


Development Management

Contract Negotiation, Development Support Services, Operator & Management Company Selection


Master Planning

Concept Development, Facilities Programming, Location & Site Analysis, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection


Research & Analysis

Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy, Public Policy Evaluation


Strategic Planning

Branded Residence Development Strategy, F&B Development Strategy, Golf Development Strategy, Health & Wellness Development Strategy, MICE Development Strategy, Operational Real Estate Development Strategy, Outdoor Hospitality Development Strategy


Business Planning

Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring


Customer / Visitor Experience Design

Customer Journey Analysis & Mapping, Tourism Value Chain Assessment, Visitor Experience Strategy


Development Management

Development Support Services


Master Planning

Concept Development, Destination Master Plan, Experiential clustering, Facilities Programming, Location & Site Analysis, National / regional spatial planning, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Tourism Master Plan, Touristic zones master planning, Urban (re)development


Research & Analysis

Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy, Public Policy Evaluation


Strategic Planning

Active Outdoor Strategy, City Break Strategy, Cruising Tourism Strategy, Events Development Strategy, Health & Wellness Tourism Strategy, MICE Strategy, Sustainable Tourism Strategy


Tourism Satellite Accounts

Carrying Capacity, Destination Benchmarking, ESG Benchmarking, Population Sentiment Towards Tourism, Visitor Profiling and Segmentation, Visitor Satisfaction Survey


Board Advisory

Business Model Transformation, Corporate Governance Strategy, Corporate Structure Assessment, Organisational Structure, Risk Assessment & Management, Strategic Options Assessment


Business Planning

Business Plan Preparation, Highest & Best Use, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value


Customer / Visitor Experience Design

Customer Journey Analysis & Mapping, Tourism Value Chain Assessment, Visitor Experience Strategy


Development Management

Contract Negotiation, Development Support Services, Operator & Management Company Selection


Master Planning

Attractions IP Development, Concept Development, Facilities Programming, Location & Site Analysis, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Theme Park IP Development


Research & Analysis

Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy, Public Policy Evaluation


Strategic Planning

Theme Park Development Strategy


Business Planning

Business Plan Preparation, Highest & Best Use, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value


Development Management

Contract Negotiation, Development Support Services, Operator & Management Company Selection


Master Planning

Attractions IP Development, Concept Development, Facilities Programming, Location & Site Analysis, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Theme Park IP Development


Research & Analysis

Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy


Strategic Planning

Branded Residence Development Strategy, Events Development Strategy, F&B Development Strategy, Golf Development Strategy, Health & Wellness Development Strategy, MICE Development Strategy, Operational Real Estate Development Strategy, Outdoor Hospitality Development Strategy, Theme Park Development Strategy


Board Advisory

Business Model Transformation, Corporate Governance Strategy, Corporate Structure Assessment, Organisational Structure, Risk Assessment & Management, Strategic Options Assessment


Business Planning

Business Plan Preparation, Highest & Best Use, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value


Development Management

Contract Negotiation, Development Support Services, Operator & Management Company Selection


Master Planning

Attractions IP Development, Concept Development, Facilities Programming, Location & Site Analysis, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Theme Park IP Development


Research & Analysis

Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy


Strategic Planning

Branded Residence Development Strategy, Events Development Strategy, F&B Development Strategy, Golf Development Strategy, Health & Wellness Development Strategy, MICE Development Strategy, Operational Real Estate Development Strategy, Outdoor Hospitality Development Strategy, Theme Park Development Strategy


Business Planning

Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring


Customer / Visitor Experience Design

Customer Journey Analysis & Mapping, Tourism Value Chain Assessment, Visitor Experience Strategy


Development Management

Development Support Services


Master Planning

Concept Development, Destination Master Plan, Experiential clustering, Facilities Programming, Location & Site Analysis, National / regional spatial planning, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Tourism Master Plan, Touristic zones master planning, Urban (re)development


Research & Analysis

Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy, Public Policy Evaluation


Strategic Planning

Active Outdoor Strategy, City Break Strategy, Cruising Tourism Strategy, Health & Wellness Tourism Strategy, MICE Strategy, Sustainable Tourism Strategy


Tourism Satellite Accounts

Carrying Capacity, Destination Benchmarking, ESG Benchmarking, Population Sentiment Towards Tourism, Visitor Profiling and Segmentation, Visitor Satisfaction Survey


Board Advisory

Corporate Structure Assessment, Risk Assessment & Management, Strategic Options Assessment


Business Planning

Business Plan Preparation, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value


Development Management

Contract Negotiation, Operator & Management Company Selection

Capabilities

Creative solutions

Clarity in a complicated world.

Strategy and Planning

It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.

Growth, Sales and Marketing

Do more with what you have. Get your focus and resources to the right place.

Operational Support

What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.

Valuation and Transaction Advisory

When there is a deal to be done, you may only have one chance. Let's get it right.

Sustainability

Sustainability and financial performance are two sides of the same coin. Future proof your assets.

Research

Expert insights

Cutting-edge analysis.

Viewpoint

The loyalty paradox: when AI books the room, who owns the guest relationship?

A traveler planning a three-night stay opens a chat window and types a request that sounds less like a search query and more like a conversation with a trusted concierge: a quiet room, a decent gym, a walkable neighborhood, flexible cancellation, a late arrival. The assistant asks a question or two, then offers a shortlist with crisp tradeoffs and a tone of calm authority. The traveler picks one. The assistant replies: ready when you are. Book?

Bryan Younge
Bryan Younge
Managing Partner, USA
Viewpoint

A unified vision for tourism readiness ahead of the World Cup

In 2026, the world will turn its eyes toward North America. For a month, the FIFA World Cup will become more than a global sporting competition – it will be a defining measure of how cities, nations, and industries craft human experience at scale.

Bryan Younge
Bryan Younge
Managing Partner, USA
Viewpoint

The campus as destination

How universities can use hospitality discipline to strengthen enrollment, revenue, and long-term resilience A university campus is one of the most complex real estate products in most markets. It is a learning environment, an employer, a cultural institution, a civic landmark, a landlord, a transportation network, a public realm, and in many towns, the closest thing to a year-round destination resort. Yet most universities still manage the campus experience as a set of separate functions rather than as a single, intentional “arrival-to-departure” journey.

Bryan Younge
Bryan Younge
Managing Partner, USA