Advisory for Tourism Promotion Services (Kenya) & Serena Hotels.

Project scope

Horwath HTL was engaged by Société de Promotion et de Participation pour la Coopération Economique S.A. (PROPARCO), based in Paris, France, to deliver advisory services focused on assessing the impact of the COVID-19 pandemic on Kenya’s hospitality sector, with a specific emphasis on the Serena Hotels portfolio. This project aimed to provide actionable insights to support the client’s strategic decision-making during a period of significant market disruption.

Our work began with an in-depth analysis of the pandemic’s effects on the overall hospitality industry in Kenya, identifying key challenges such as reduced international arrivals, shifts in domestic tourism trends, and operational disruptions. We conducted extensive market research and competitor benchmarking for each property within the Serena Hotels portfolio, evaluating their performance in the context of their competitive sets and broader market dynamics.

Utilising both historical data and current trends, we estimated future market-wide occupancy and room rates, factoring in recovery timelines, changing travel patterns, and economic conditions. The analysis also included scenario planning to address uncertainties in demand recovery and anticipate shifts in guest preferences.

The findings and recommendations provided a comprehensive view of the current and projected state of the hospitality market in Kenya, enabling PROPARCO and Serena Hotels to refine their strategies for maintaining competitiveness and resilience. Our insights supported decisions on pricing, marketing, and operational adjustments, helping the client navigate the crisis and position their properties for long-term success in a post-pandemic landscape.

This project highlighted Horwath HTL’s expertise in delivering tailored advisory services that address complex challenges and deliver measurable value for hospitality stakeholders.

Proje Konumu

Nairobi,Kenya, Kenya