Strategic Goals & Business Proposal to Attract Major Sponsors for Football Team

Project Scope

Our firm was engaged to develop strategic goals and craft a compelling business proposal aimed at attracting major sponsors for a professional football team. With the team seeking to elevate its profile, secure long-term financial support, and strengthen community engagement, our role was to deliver a comprehensive strategy that aligned the team’s brand with potential sponsors’ objectives.

The project began with an in-depth analysis of the football team’s existing sponsorship framework, financial performance, and brand positioning. We conducted a benchmarking study against comparable teams, identifying opportunities to enhance sponsorship appeal through innovative branding and activation strategies. This analysis highlighted the team’s unique market attributes, fan base demographics, and untapped opportunities for partner integration.

Building on these insights, we facilitated strategic planning sessions with the team’s leadership to define clear, measurable goals for sponsorship acquisition. These included increasing sponsorship revenue, diversifying sponsor categories, and establishing long-term partnerships that supported the team’s broader development objectives.

The next step was to design a tailored business proposal, emphasising the mutual benefits of sponsorship. The proposal showcased the team’s strong fan engagement, digital and in-stadium visibility opportunities, and alignment with sponsors’ corporate social responsibility goals. To add further value, we included innovative sponsorship packages that combined traditional branding with experiential marketing and digital activations.

We also supported the team in identifying and prioritising target sponsors, leveraging industry networks to facilitate introductions and negotiations. Additionally, we provided guidance on crafting customised presentations to align with each sponsor’s business objectives and branding priorities.

As a result, the football team successfully secured multiple high-profile sponsorship agreements, significantly enhancing its financial position and market presence. Our work not only strengthened the team’s commercial appeal but also established a sustainable framework for future sponsorship growth.

Локација пројекта

Hungary