Project Scope

Horwath HTL was engaged by Tokyu Land Corporation to conduct comprehensive market research for their branded residence project and to identify a suitable operator. This collaboration aimed to provide strategic insights into the branded residences sector and to facilitate the selection of an operator aligned with Tokyu Land Corporation’s vision.

The market research encompassed an in-depth analysis of current trends in the branded residences market, including consumer preferences, competitive landscape, and potential growth areas. By examining successful case studies and market dynamics, Horwath HTL provided Tokyu Land Corporation with a clear understanding of the opportunities and challenges within the sector.

In the operator selection process, Horwath HTL evaluated various potential operators based on their brand strength, operational expertise, and alignment with the project’s objectives. This thorough assessment ensured that the chosen operator would enhance the project’s value proposition and meet the expectations of future residents.

Through this engagement, Tokyu Land Corporation was equipped with the necessary market intelligence and strategic recommendations to advance their branded residence project successfully. The collaboration with Horwath HTL underscored the importance of informed decision-making in the development of branded residences, ensuring that the project would resonate with the target market and achieve its business goals.

Project Location

Tokyo, Japan