Project Scope

We were engaged by an international hotel owner and operator specialising in student accommodation to develop a market entry strategy for their expansion into a new region. The client sought a comprehensive approach to assess market potential, identify suitable locations, and establish a competitive operational model tailored to the target demographic.

The project commenced with a thorough analysis of the regional market, focusing on the student population, local universities, and existing accommodation offerings. This included assessing demand drivers, pricing trends, and customer preferences to identify market gaps. Additionally, we reviewed regulatory frameworks and local planning requirements to ensure compliance and feasibility for development.

Based on these findings, we identified several high-potential locations, evaluating each against key criteria such as proximity to universities, transport links, and community amenities. Our team also provided insights into cultural and economic factors influencing the market, ensuring the client’s offering would align with regional expectations and needs.

To support a successful entry, we developed a tailored operational model focusing on service quality, flexibility, and community engagement. This included recommendations for facility design, pricing strategies, and marketing approaches to position the brand as a preferred choice for students. We also advised on partnerships with local institutions and service providers to strengthen the client’s market presence and enhance their value proposition.

The final strategy offered the client a clear roadmap for entering the new market, balancing ambition with practical execution. By leveraging our insights and recommendations, the client was well-prepared to establish a strong foothold in the region, providing high-quality accommodation tailored to the needs of international and local students alike.

Локација пројекта

London , United Kingdom