Project Scope

We were engaged to perform a desktop analysis of a Polish hotel chain, focusing on evaluating its market position, operational performance, and strategic potential. The client sought an in-depth understanding of their portfolio without requiring on-site visits, relying on comprehensive data analysis and research.

Our process began with the collection and review of key information provided by the client, including financial reports, occupancy rates, revenue performance, and operational data for each property in the chain. This was complemented by external research, where we examined the competitive landscape, market trends, and economic factors influencing the Polish hotel industry.

Using this data, we conducted a detailed performance analysis of the chain’s properties, identifying strengths, challenges, and opportunities. This included benchmarking operational metrics against industry standards to highlight areas where the chain was performing well or falling behind. We also assessed the market positioning of individual hotels, analysing factors such as brand alignment, guest segmentation, and pricing strategies.

The analysis extended to evaluating external factors, such as local market dynamics, tourism trends, and regional demand drivers. This provided context to the chain’s performance and helped pinpoint areas with untapped growth potential. Our team also reviewed future market risks and opportunities, equipping the client with insights to navigate an evolving landscape.

The final report delivered actionable recommendations on optimising operations, refining market positioning, and enhancing competitiveness. By presenting a clear, data-driven picture of the chain’s performance, we provided the client with valuable guidance to inform strategic decisions and support their long-term business objectives. This analysis proved instrumental in identifying opportunities to strengthen the chain’s market presence and profitability.

Локација пројекта

Voivodships Świętokrzyskie and Małopolskie, Poland