Project Scope

Horwath HTL provided strategic planning consultancy for the proposed Clarion Hotel Halic, focusing on creating a competitive and operationally viable hotel development in a dynamic market. Our approach encompassed market research, feasibility analysis, and strategic planning to guide the client from concept to execution.

The project began with a detailed market assessment of the Halic area, evaluating tourism trends, demand generators, and the local competitive landscape. Our analysis highlighted a growing demand for midscale accommodations catering to both business and leisure travelers. Clarion, a recognized Choice Hotels International brand, was identified as a fitting option for this segment due to its reputation for reliability, comfort, and value.

We conducted a comprehensive feasibility study, assessing the financial viability of the project through a thorough review of projected costs, anticipated revenues, and ROI. By developing a financial model that included various market scenarios, we ensured the client had a robust understanding of potential risks and rewards.

Our planning services also covered architectural recommendations, operational setup, and alignment with Clarion’s brand standards. We provided guidance on room configurations, F&B concepts, and the integration of conference facilities to capture the business traveler market. Additionally, our team proposed marketing strategies to position the hotel as a preferred choice for midscale travelers in the area.

Through our consultancy, the client was equipped with a clear development roadmap, ensuring the Clarion Hotel Halic project would deliver strong financial returns while meeting the evolving needs of the local market.

Project Location

Istanbul, Turkei