Marius Gomola

Managing Partner, Budapest, Hungary

Marius Gomola has served as Managing Partner of Horwath HTL Hungary since 1995, bringing over 30 years of experience in the global hospitality industry.

Throughout his career, he has led and executed more than 400 consultancy projects across four continents, covering a wide spectrum of developments, including hotels, resorts, serviced apartments, and convention centres.


Bio

Marius's expertise goes beyond project management. He is actively involved in business development, cultivating strong client relationships, identifying emerging market opportunities, and driving revenue growth. He is particularly noted for his pioneering work in Central and Eastern Europe and Russia, where he played a pivotal role in introducing innovative practices such as branding strategies, guaranteed management contracts, franchise agreements, and lease agreements. His forward-thinking approach has established him as a leader in hospitality consultancy across the region.

In addition to his consultancy achievements, Marius is the founder of the HOTCO Hotel Investment Conference, a premier platform for hospitality investment discussions in Central and Eastern Europe. His contributions have significantly shaped the industry, fostering dialogue and driving innovation in hotel investment.

Marius holds a degree in Hotel and Tourism Management from Ryerson University's School of Business in Toronto, Canada. He is also a member of the Royal Institution of Chartered Surveyors (MRICS) and completed the Cornell Hotel Real Estate Investment and Asset Management Course in 2020. His areas of specialisation include due diligence, acquisition and disposition strategies, and the valuation of single assets and portfolios.

With his extensive expertise and strategic leadership, Marius continues to be a driving force in the hospitality industry, delivering impactful solutions and advancing the field of hospitality consultancy globally.

Expert insights

Cutting edge analysis.

Report

Budapest Hotel Market Overview 2024

Explore the evolving landscape of Hungary’s hotel and tourism industry with our 2023 Budapest hotel market analysis, as we bring you a sneak peek into Hungary’s economic rebound and its impact on the hospitality sector. Witness Budapest’s remarkable recovery, underlined by recovering foreign direct investments and a reviving hotel market. Uncover key insights into the city’s rising appeal as a tourism destination, bolstered by significant infrastructure developments and a robust increase in luxury hotel brands. From market trends to future projections, our article provides valuable perspectives for industry stakeholders looking to navigate the Hungarian hotel and tourism sector.

Balázs Fűredi
Balázs Fűredi
Consultant, Hungary
Report

Budapest Hotel Market Overview 2022

In 2022, the Central and Eastern European (CEE) region, including Budapest, experienced significant economic challenges due to geopolitical tensions and lingering impacts of the pandemic. Soaring inflation, a sharp rise in energy prices, and a labour shortage were major issues. Producer/input costs in the EU surged by 37% in May 2022, a record high. The EUR/HUF exchange rate hit an all-time high of 427 HUF/EUR, significantly impacting operational costs. Our outlook is carefully optimistic, as against all odds, we believe Budapest will continue to be a magnet for city breakers and sport enthusiasts in 2023 as well, as the city is preparing to host the 19th edition of the World Athletics Championship.

Attila Radvánszki
Attila Radvánszki
Partner, Hungary
Report

Ukraine Hospitality Sentiment Survey

The global crisis caused by the COVID-19 pandemic has drastically altered the tourism industry worldwide, and Ukraine is no exception. Tourism, a crucial economic sector, has been significantly affected due to severe restrictions on cross-border travel. The Ukrainian hotel and aviation industries are struggling to survive by minimizing costs and capitalizing on domestic demand. The Ukrainian Association of Hotels and Resorts (UHRA), along with international tourism experts from Horwath HTL, conducted a survey to provide an overview of how stakeholders perceive the challenges brought about by the pandemic.

Marius Gomola
Marius Gomola
Managing Partner, Hungary
Report

Market Report: Baku, Azerbaijan

Our latest market report on Baku, Azerbaijan, provides an insightful overview of the city’s evolving tourism and hospitality landscape. Baku, the largest city in the South Caucasus, is capitalizing on its unique geographic location and cultural heritage to become a significant tourism destination. Baku has more than its nine ‘climate zones’ and oil industry to boast about. Hotel development is booming as the market begins to appreciate the economic upside offered by tourism. The diversification of hotel products attracts leisure travellers to the country, extends the booking period and minimises the reliance on corporate travel.

Gergely Balint
Gergely Balint
Director, Hungary