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Report

Australia Key Markets Hotel Market Outlook – Q2 2026

The data as published in the report is based on the economic forecast by Deloitte Access Economics for the June 2026 quarter, historical hotel performance from STR as of June 2026, as well as historical tourism data available as of March 2026, including forecasted domestic and international visitation from Tourism Research Australia (TRA) as at December 2025, which has been adjusted by Horwath HTL.

Damien Little
Damien Little
Director, Australia
Report
Viewpoint

From ambition to evidence: turning Hotel Asset Management & ESG data into value creation

This report is tailored specifically for strategic advisors, institutional investors, developers, and key stakeholders across the hospitality, tourism, and real estate sectors. It delivers actionable market intelligence, performance benchmarks, and pipeline analysis designed to guide high-level capital deployment, asset positioning, and strategic decision-making throughout the region.

Alex Smith
Alex Smith
Partner, EMEA
Report

Mexico hotel industry report 2025: Market intelligence, hotel supply, and pipeline analysis

This report is tailored specifically for strategic advisors, institutional investors, developers, and key stakeholders across the hospitality, tourism, and real estate sectors. Horwath HTL delivers actionable market intelligence, performance benchmarks, and pipeline analysis designed to guide high-level capital deployment, asset positioning, and strategic decision-making throughout Mexico.

Fabián Sánchez
Fabián Sánchez
Managing Director, Mexico
Report

New Zealand Hotel Performance Focus July 2026

New Zealand’s hotel market recorded another strong month of growth in July, with nationwide RevPAR increasing 14% year-on-year. Download the report below to read our full analysis and regional highlights.

Wim Ruepert
Wim Ruepert
Director, New Zealand
Report

Brand Changes in the 2025 China Hotel Market

China’s hotel market is entering a consolidation phase, with 1,900+ midscale-and-above hotels rebranded or de-branded in 2025 as competition shifts from new openings to performance, retention, and brand-property fit.

Report

2025 China Hotel Industry

The 2025 China Hotel Industry Investment and Asset Management White Paper examines how China’s hotel sector is transitioning from expansion-led growth to a new phase focused on existing-asset optimization, professional operations, and long-term value creation. Drawing on extensive industry data and feedback from leading institutional investors and hotel asset owners, the report provides an in-depth analysis of hotel development, asset management, renovation, digital transformation, transactions, and exit strategies. It highlights the growing importance of refined operations, efficient space utilization, flexible management models, and data-driven decision-making in improving hotel profitability and asset performance. The report also explores changing investor preferences, the rise of franchising, increasing demand for hotel renovations, and the evolving role of financial exit channels such as asset sales and REIT-related structures. It offers practical insights for investors, owners, operators, and industry professionals seeking to navigate China’s changing hospitality investment landscape.

Report

2026Q3-MSI·Hotel Market Sentiment Report

The national Hotel Market Sentiment Survey aims to provide judgments and predictions on the future insight for Chinese professional hoteliers. This survey is the 45th industry survey conducted by Horwath HTL on the Chinese hotel market, focusing on expectations for performance in Q3 of 2026 in terms of occupancy rate, average daily rate, and total revenue. We compared and analyzed the historical sentiment indices to effectively present the market‘s performance expectations for the hotel industry in different regions of China. In the performance expectations section of the survey, the sentiment index presented reflects the market‘s expectations for overall performance. The index ranges from -150 to +150, where “-150” indicates a very pessimistic performance expectation of the market, “0” indicates a neutral outlook, and “+150” indicates a very optimistic market performance expectation.

Report

2026Q2-MSI·Hotel Market Sentiment Report

The national Hotel Market Sentiment Survey aims to provide judgments and predictions on the future insight for Chinese professional hoteliers. This survey is the 44th industry survey conducted by Horwath HTL on the Chinese hotel market, focusing on expectations for performance in Q2 of 2026 in terms of occupancy rate, average daily rate, and total revenue. We compared and analyzed the historical sentiment indices to effectively present the market‘s performance expectations for the hotel industry in different regions of China. In the performance expectations section of the survey, the sentiment index presented reflects the market‘s expectations for overall performance. The index ranges from -150 to +150, where “-150” indicates a very pessimistic performance expectation of the market, “0” indicates a neutral outlook, and “+150” indicates a very optimistic market performance expectation.

Report

2026Q1-MSl·Hotel Market Sentiment Report

As an important part of the Horwath Global Hotel Market Sentiment Survey, the national Hotel Market Sentiment Survey aims to provide judgments and predictions on the future insight for Chinese professional hoteliers. This survey is the 43th industry survey conducted by Horwath HTL on the Chinese hotel market, focusing on expectations for performance in Q1 of 2026 in terms of occupancy rate, average daily rate, and total revenue. We compared and analyzed the historical sentiment indices to effectively present the market‘s performance expectations for the hotel industry in different regions of China. In the performance expectations section of the survey, the sentiment index presented reflects the market‘s expectations for overall performance. The index ranges from -150 to +150, where “-150” indicates a very pessimistic performance expectation of the market, “0” indicates a neutral outlook, and “+150” indicates a very optimistic market performance expectation.

Report

Australia hotel & chains report 2026: market analysis & supply pipeline

While independent properties continue to dominate Australia’s regional accommodation landscape, international hotel groups and domestic chains hold a decisive commanding presence across major metropolitan centres, airport precincts, and CBD development pipelines

Damien Little
Damien Little
Director, Australia
Report

New Zealand Hotel Performance Focus June & Q2 2026

New Zealand’s hotel sector delivered solid RevPAR growth in June, but the picture is far from uniform. Our latest June and Q2 2026 report explores how gateway markets such as Queenstown, Christchurch and Auckland are capitalising on rising international arrivals, while many regional destinations struggle with a softening domestic market and higher travel costs. The report also shows how the growing role of Australian airports as transit hubs is stimulating off-season growth in international visitors to New Zealand. Download the report below to read our full analysis and regional highlights.

Wim Ruepert
Wim Ruepert
Director, New Zealand
Report

Czechia Hotel & Chains Report 2026

This comprehensive data-driven analysis tracks the rapid transformation of the Czech hospitality real estate market through 2026. Explore the core macroeconomic indicators, shifting inbound tourism demand patterns, institutional CEE hotel transaction volumes, and evolving branded chain penetration rates defining Prague and the broader regional luxury wellness resort sub-markets

Liliane Otsuka
Liliane Otsuka
Consultant, Austria
Report

New Zealand Hotel Performance Focus May 2026

New Zealand’s hotel sector delivered a solid month in May, with hotels reporting 12.3% RevPAR growth compared to May last year. Download the report below to read our full analysis and regional highlights.

Wim Ruepert
Wim Ruepert
Director, New Zealand
Report

Budapest hotel demand hits record 9.83 million guest nights in 2025

Budapest’s hotel market reached a new demand record in 2025, with 9.83 million guest nights, rising ADR and a record 19.6 million airport passengers. Horwath HTL analyses the key trends.

Attila Radvánszki
Attila Radvánszki
Partner, Hungary
Report

Poland Hotel & Chains Report 2026

Poland’s hotel market is growing fast. The 2026 Horwath HTL Poland Hotel & Chains Report tracks 532 chain hotels operating 74,138 rooms across a total market of 2,629 properties. With chain penetration at 46% by rooms, international and domestic operators expanding, and a significant development pipeline ahead, Poland is firmly establishing itself as one of Central and Eastern Europe’s most dynamic hospitality markets.

Dariusz Futoma
Dariusz Futoma
Managing Director, Poland