Insights

Viewpoints with bite

Dig in to the latest research, industry analysis, MarketCompass and premium market reports.

Points of view

Viewpoint

The invisible DMO: AI and the future of destination management

This executive perspective is tailored specifically for destination management leaders, tourism boards, municipal authorities, and travel technology advisors. It delivers actionable strategic intelligence, architectural frameworks, and operational roadmaps designed to guide DMO transformation, data governance, and AI integration across local, regional, and national tourism ecosystems

Siniša Topalović
Siniša Topalović
Managing Partner, Croatia
Report
Viewpoint

From ambition to evidence: turning Hotel Asset Management & ESG data into value creation

This report is tailored specifically for strategic advisors, institutional investors, developers, and key stakeholders across the hospitality, tourism, and real estate sectors. It delivers actionable market intelligence, performance benchmarks, and pipeline analysis designed to guide high-level capital deployment, asset positioning, and strategic decision-making throughout the region.

Alex Smith
Alex Smith
Partner, EMEA
Viewpoint

Beyond the spa: The commercial and investor guide to NZ hotel wellness

This report provides commercial intelligence tailored specifically for hotel investors, asset managers, and operators across New Zealand. It delivers market data, P&L economics, and a structured decision-making framework to guide capital deployment, asset positioning, and wellness amenity integration.

Douglas Drummond
Douglas Drummond
Director – Tourism and Leisure, New Zealand
Viewpoint

From Heritage to Headline Sector: The Rise of Spa Hotels & Resorts in the Baltic States

The Baltic states — Estonia, Latvia and Lithuania — are in the midst of the most significant spa and wellness hotel investment cycle since the region’s post-Soviet tourism recovery.

Arvydas Balčiūnas
Arvydas Balčiūnas
Managing Director, Lithuania
Viewpoint

Why generic “Eco-Friendly” hotel claims are about to become a major legal & financial risk

Generic “Eco-Friendly” Hotel claims are about to become a major legal & financial risk. Starting September 2026, EU Directive 2024/825 establishes strict consumer protection standards prohibiting generic green claims, unverified self-badges, and carbon-offset neutral statements. Applying globally to any operator targeting EU consumers, this guide decodes what hoteliers can legally say – and the verified data infrastructure required to back it up.

Alex Smith
Alex Smith
Partner, EMEA

Reports

Report

New Zealand Hotel Performance Focus August 2026

August 2026 results showed mixed hotel performance across the country. National RevPAR increased by 10.2% year-on-year, with growth driven solely by strong performances in Queenstown, Auckland and Christchurch. Other key markets recorded either declining RevPAR or only modest year-on-year growth. Download the report below to read our full analysis and regional highlights.

Wim Ruepert
Wim Ruepert
Director, New Zealand
Report

China Hotel Industry Study 2026

The China Hotel Industry Study, jointly published by the China Tourist Hotel Association (CTHA) and Horwath HTL, is an authoritative annual statistical publication on China’s hotel industry. First published in 2003, it has been published for 24 consecutive years. In 2026, the study collected responses from 1,321 hotels, covering nearly 357,573 guestrooms and more than 437,310 food and beverage seats. The study provides comprehensive insights into hotel operating and financial performance across dimensions including star rating, management model, room rate segment, and city tier. It enables hotel operators to benchmark performance, identify strengths and areas for improvement, and support budgeting and operational decision-making. It also provides valuable market insights for hotel owners, investors, and industry professionals to inform investment and asset management decisions. Based on the internationally recognized Uniform System of Accounts for the Lodging Industry (USALI), the study continuously aligns with international hotel accounting standards, supporting the development of data-driven practices and benchmarking across China’s hotel industry.

Report

Australia Key Markets Hotel Market Outlook – Q2 2026

The data as published in the report is based on the economic forecast by Deloitte Access Economics for the June 2026 quarter, historical hotel performance from STR as of June 2026, as well as historical tourism data available as of March 2026, including forecasted domestic and international visitation from Tourism Research Australia (TRA) as at December 2025, which has been adjusted by Horwath HTL.

Damien Little
Damien Little
Director, Australia
Report
Viewpoint

From ambition to evidence: turning Hotel Asset Management & ESG data into value creation

This report is tailored specifically for strategic advisors, institutional investors, developers, and key stakeholders across the hospitality, tourism, and real estate sectors. It delivers actionable market intelligence, performance benchmarks, and pipeline analysis designed to guide high-level capital deployment, asset positioning, and strategic decision-making throughout the region.

Alex Smith
Alex Smith
Partner, EMEA
Report

Mexico hotel industry report 2025: Market intelligence, hotel supply, and pipeline analysis

This report is tailored specifically for strategic advisors, institutional investors, developers, and key stakeholders across the hospitality, tourism, and real estate sectors. Horwath HTL delivers actionable market intelligence, performance benchmarks, and pipeline analysis designed to guide high-level capital deployment, asset positioning, and strategic decision-making throughout Mexico.

Fabián Sánchez
Fabián Sánchez
Managing Director, Mexico
Report

New Zealand Hotel Performance Focus July 2026

New Zealand’s hotel market recorded another strong month of growth in July, with nationwide RevPAR increasing 14% year-on-year. Download the report below to read our full analysis and regional highlights.

Wim Ruepert
Wim Ruepert
Director, New Zealand
Report

Brand Changes in the 2025 China Hotel Market

China’s hotel market is entering a consolidation phase, with 1,900+ midscale-and-above hotels rebranded or de-branded in 2025 as competition shifts from new openings to performance, retention, and brand-property fit.

AsiaPac Shop

Premium Reports

Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets.

2025 Australia Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Australia Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory F&B Statistics F&B Statistics – By Outlet Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:

2025 Japan Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 私たちはホスピタリティ・観光・レジャー業界における世界的なコンサルティングリーダーです。戦略策定から実行支援まで、事業全体を網羅したソリューションを提供し、変革を求めるクライアントの皆様が、卓越した成果を達成できるようサポートいたします。 2025 Japan Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. 当社では、顧問委員会および各地域のホテル協会と連携し、アジア太平洋の主要市場におけるホテルの財務・運営パフォーマンスを毎年調査しています。この年次調査は、変化の激しい市場環境を的確に捉えられる、業界において唯一の業績評価ツールです。 Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: 調査は「ホテルユニフォームシステム(USALI)」に基づいて実施され、地域別および料金区分別に以下の主要データを収集しています。 Departmental Revenue & Expenses / 部門別収入・費用 Undistributed Expenses / 非配賦費用 F&B Statistics – By Outlet / 料飲統計(アウトレット別) Spa & Health Club / スパ・ヘルスクラブ Labour Statistics / 労働力統計 Productivity Statistics / 生産性統計 Business Mix Profile / 客層セグメント Reservation & Sales Statistics / 予約・販売統計 Nationality Profile / 国籍別セグメント A summary of the report can be viewed here:

2025 Asia Pacific Serviced Apartment – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Asia Pacific Serviced Apartment – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of serviced apartment in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:

2025 China Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 China Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:

2025 Hong Kong Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Hong Kong Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:

2025 Malaysia Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Malaysia Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Malaysia Annual Study – Summary

2025 Philippines Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Philippines Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: PH-25-Sample-Report

2025 Vietnam Hotel Industry – Survey of Operations

Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Vietnam Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Vietnam Annual Study – Summary

Events

Annual Hospitality Conference

29th September – 30th September 2025

Where UK hospitality unites to unlock investment, insight and opportunity 29 – 30 September 2025 Manchester Central Convention Complex, UK

Manchester Central Convention Complex, UK

EXPO REAL

6th October – 8th October 2025

Welcome to EXPO REAL EXPO REAL is the most important trade fair for the real estate industry and therefore offers a fully comprehensive overview of developments, topics, innovations and solutions in the real estate industry. In this way, it provides the necessary orientation in a time of upheaval.

Munich Messe

HICAP

22nd October – 24th October 2025

HICAP has been Asia Pacific’s Essential Hotel Conference for 35 Years For 35 years, HICAP has been the unequaled annual gathering place for Asia-Pacific’s hotel investment community, attracting the most influential owners, developers, lenders, executives, and professional advisors from around the globe. Whether you are looking to make new contacts, strengthen existing relationships, learn or orchestrate a deal, HICAP is the event to attend. CONNECT WITH THE PEOPLE WHO REALLY MATTER AT HICAP Meet the key players in the industry. HICAP draws internationally influential decision-makers, experienced advisors and specialists, and industry pundits: Investors • Owners • Developers • Hotel Chain & Management Companies • Investment Bankers • Lenders • Advisors & Intermediaries • Architects & Designers • Government Tourism Officials • Media

Swissotel Singapore